About this podcast series
The Marketing Automation 101 Podcast from Visual Contenting discusses about the inside out of marketing automation, visual communications and how they can help small to medium businesses succeed through proven methods, best practices and expert advice.
You can subscribe to this podcast series via iTunes, RSS, SoundCloud and Stitcher.
In this episode, we’re going to talk about the topic: Demand Generation.
So what is demand generation and how can we approach it in an effective way using marketing automation? Listen to our interview with one of industry-leading experts about this topic.
Part 2: Marketing Automation Trends, Do’s and Don’ts for Success [#mapodcast]
Some takeaways from this interview
- Demand generation is not simply about qualifying buyers. Demand generation is buyer-centric, so businesses should think about educating the buyers. Everything we do in demand generation perspective has to be aligned around the buyers and their buying process.
- Sales and marketing should work together to understand more about their buyers.
- Have specific goals with measurable metrics for your demand generation strategy.
- Marketing automation is about tool not strategy.
- Engaging content helps establish thought leadership and position you as an expert in your industry. It’s not about your services or products but about buyers’ problem and how you can help them with your content.
- A nurturing process also helps in building solid relationship with buyers.
More about Carlos Hidalgo and his company
Carlos Hidalgo is the CEO of ANNUITAS, a leading demand generation and marketing strategy firm. Carlos has over 20 years’ experience as a B2B marketing practitioner and industry visionary. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation℠ and marketing automation.
ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded.
ANNUITAS delivers this via its Demand Process℠ methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization.
Listen to this podcast now!
Ways to subscribe to Marketing Automation 101 Podcast:
- Click here to subscribe via iTunes
- Click here to subscribe via RSS
- Click here to subscribe via SoundCloud
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Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.
It’s what we do at Visual Contenting.
We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.
It’s time to TELL YOUR STORIES WITH PICTURES!!!
[…] Part 1: It’s all about Your Demand Generation Strategy [#mapodcast] […]