7 Proven Visual Content Marketing Tips to Drive Traffic to Your Website

7 Proven Visual Content Marketing Tips to Drive Traffic to Your Website

1 Comment on 7 Proven Visual Content Marketing Tips to Drive Traffic to Your Website

Nowadays, visual content has become a phenomenon and plays such a significant role in attracting people to your website as well as encouraging engagement and sharing.

According to a Citrix report:

  • Nearly 2/3 of all posts on social media are visual content.
  • 54% of all internet users have posted original visual content that they personally created and it has become the most powerful tool for them to engage fans.
  • Content with visual images gets 94% more views.

7 Proven Visual Content Marketing Tips to Drive Traffic to Your Website [#VisualInbound]
Set your brand apart from various amount of written content published online every day by getting visual!

When you use visual content, don't try to use the same one thing over and over again but spice it up.

Your audience should understand what you are trying to convey. Any visual content you use should not come out like an ad and be sure not to ask or demand anything from the viewer, instead offer something, tell them a story. Viewers don't want to feel like everything they watch is trying to sell them something.

Standing out with visual content is extremely important.

Checking out what is working for others in your industry can be a great way to help you create content that drives clicks and conversions.

Below are 7 proven visual content marketing tips to drive traffic to your website

  1. Make your product real to buyers.

Tell a story. Get in touch with your viewers to understand their needs and wants, how they use your product and what are important to them.

  1. Market across multiple social media platforms.

Create custom tweets.

Make visual posts for #hashtag campaigns and re-purpose Google+ and Hangouts on Air (HOA).

Try to plan visual content for everyday.

It is recommended by Buffer to do the following posts via social media:

  • Twitter should have 14 posts per day
  • Facebook should have 2 posts per day
  • LinkedIn should have 1 post per day
  • Google + should have 1 post per day
  1. Insert embedded calls to action.

Consider adding a call to action button that drives traffic and clicks. You can add them to social media posts, making it available to anyone reading your posts.

  1. Leverage more from your photos and images.

Use more videos, maybe even slow-motion. Embed SlideShare Presentations or use photo albums or Flipagrams.

  1. Add infographics, even to present data.

Use humor to stand out. Share quoted graphics and industry tips. Try to take even small risks.

  1. Manage your content.

Try to use consistent design templates. Crowd source user generated content.

  1. Make a difference to your audience.

You want customers to love your product and to stand out at the same time.

Don't interrupt users’ experience.

Remember, viewers’ values can be different.

That’s why you should market to each individual audience.

Acknowledge company milestones; show your customers how your business is growing thanks to them.

Top Picks this Week from Visual Contenting

Each week, we sort through the huge pile of latest news in visual inbound marketing, social media and technology and select the most trending, informative pieces for you.

And here is visual inbound issue of this week:

Marketing Automation, Inbound Marketing


Social Media

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