Marketing Automation Best Practices for Success

About this podcast series

The Marketing Automation 101 Podcast from Visual Contenting discusses about the inside out of marketing automation, visual communications and how they can help small to medium businesses succeed through proven methods, best practices and expert advice.

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Here are the main ideas

In this episode, we’re going to talk about the topic: Marketing Automation Best Practices for Success.

According to Lenskold and Pedowitz Group, 63% of companies that outgrow their competitors use marketing automation.

Some Best Practices for Marketing Automation Success

Create a buyer persona and map your lead flow, just remember to have a process in place before you automate.

Knowing your target audience and marketing for them helps buyer easily evaluate and choose.

Understand what stage a lead is in and help them solve problems and issues they may have. Organize customers into groups based on common interest and needs.

Marketing automation is not about short-cuts but about learning more about potential customers. It gives you the ability to gain more data on prospects, leads and customers. It helps personalize the content sent to the customers and builds a more solid relationship with them and helps humanize a brand.

Move your lead nurturing process to more channels with more than just email.

Make your lead nurturing message personal to each buyer.

Re-target by syncing your data, nurture with digital media and tie your marketing automation tool to your online advertising.

Verify a prospect’s digital behavior and provide appropriate type of content to leads.

For social media, become familiar with big data sets, partner with social media, other companies or even writers to create content that can be shared by someone else. And be sure to use the right content.

Understand your email reputation and be sure to update deliver-ability.

Don't send the same e-mail to every lead, try to use trigger emails to build communication.

Keep data simple and objective for lead scoring.

Your marketing and sales departments need to communicate and share information.

Test and optimize performances and organize for faster searching.

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Team Visual Contenting

Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.

It’s what we do at Visual Contenting.

We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.

It’s time to TELL YOUR STORIES WITH PICTURES!!!

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