Gen Z — typically categorized as people born between 1997 and 2012 — has become a prominent consumer group in …
Mental Health Marketing Done Right
Every company should care about the mental health of their staff, partners and customers, and with that comes mental health …
10 Proven Strategies for Effective Social Media Growth
Social media has become an essential part of our lives, and it’s not going away anytime soon. With over three …
The Buyer’s Journey – How to Reach Your Audience at Every Stage
In today’s fast-paced digital world, it’s important for businesses to understand the buyer’s journey. Before making a purchase, the consumer …
The Biggest Milestones in B2B Social Media
Check out this infographic from Oktopost to learn more about the history of social media. JacquelineCommunity manager at Visual Contenting. …
The Anatomy of Social Media Graphics
This infographic from Giraffe Social Media discusses about how to create the most common forms of social media graphics to showcase …
Instagram Post Insights: 6 Essential Tips that Actually Work to Accelerate Your Growth
Introduction Are you looking to accelerate your Instagram growth? Knowing your Instagram post insights is essential for leveraging your followers …
7 Marketing Risk Management Mistakes to Avoid
Imagine a marketing professional about to launch a new campaign. They’ve devoted countless hours to planning, strategizing and envisioning its …
What’s the Difference Between Green Marketing and Sustainable Marketing?
People often use both green and sustainability to raise awareness and reference accountability for environmental protection — for instance, keeping …
The Why and How of EDI in Health Care
EDI in health care is often necessary because it protects patient privacy and keeps organizations compliant with relevant laws. Beyond …
The Future of Martech: 6 Emerging Trends for 2023
Marketing technology, or martech, is a rapidly evolving field that encompasses a wide range of tools and platforms designed to …
Marketing to the Layman: How to Market in Complicated Industries
Customers won’t buy what they don’t understand. That idea is straightforward enough, but applying it can be challenging when trying …
How to Avoid Exploiting Grief in Advertising
How can businesses connect with audiences on sensitive topics without appearing to exploit grief in advertising? This is a serious …
How to Use Freelance Marketers
Many businesses hire freelance marketers rather than employing the services of a full-fledged marketing agency. Freelancers often charge less for …
When and Why Should You Outsource?
Outsourcing is common, but is it right for every business? While it can increase organizations’ productivity and budget, it may …