Branding influences the way the world sees your business and dictates the standards and mission you project, but it isn’t …
Is It Time to Rebrand Your Business?
We have witnessed a number of Australian companies, as well as those worldwide, changing their brands. If you have ever …
How to Gracefully Handle Negative Reviews on Social Media
An online presence is essential for a business to thrive these days. The Internet can offer many resources and drive …
Key Elements of Developing a Consistent Brand Voice
How original is your content? Are the posts you share on different channels aligned and easily recognizable? Most importantly, if …
Make a Custom Logo with DesignEvo
Logo speaks a lot about branding. An excellent logo will not only help establish brand recognition, but build customer trust …
20 Tips to Organically Market Your Brand on Instagram [Infographic]
Wanna get more exposure for your brand on Instagram? Best of all, do you want to organically grow your brand …
How to Create A Branding Style Guide [Infographic]
Your visual branding style says a lot about you. Whether your visual materials are for online or offline marketing, you …
Color Psychology for Marketing and Branding
The psychology of color is a complex topic that deserves more attention than it gets. Contrary to popular opinion, it’s …
Tips for Luxury Brands to Get into Digital Marketing
Many luxury brands are unsure about moving into the digital marketing space, but with the readership of print media rapidly …
How to Do Branding Like a Pro
Before we begin, let’s see what branding is and what it’s all about. By definition, branding is a process of …
Avoiding 3 Common PowerPoint Misuses
PowerPoint has become a standard presentation tool because of its user-friendliness. However, it has also led some presenters to underestimate …
Why Brand Advocacy Is the Bedrock of Your Business [Infographic]
While you can tell all your friends, and invest a ton of money in ad campaigns to spread the word …
Emotion and Automation: The Best Formula for a Successful Marketing Strategy
The most successful brand marketing campaigns are often those that tug at the emotions and with recent technological developments, mastering …
Web Design Usability – Statistics You Must Know [Infographic]
Web design has been the most popularly debated topic regarding website rankings. It’s rather a simple concept. The better the …
Social Media – A Marketing Tool from the Heavens
The rise in social media has given businesses of all sizes a brand new way to market themselves to the …