Following is this week’s roundup about what happened at Visual Contenting and from around the web.
From Visual Contenting
Whichever industry you’re in, a good SEO strategy is critical to ensure that your business remains relevant and competitive in today’s business environment. And to effectively execute that strategy, you’re going to need the right tools at your disposal.
There are several ways to help improve a site’s SEO. And today, we’re going to be looking at a few of the key tools that form an essential part of any good SEO manager’s toolkit. If your SEO efforts have hit a plateau, it may be time to expand your arsenal with these.
Social video has in the recent past helped social media marketers achieve high engagement rates that no other content type can. If you are one of those marketers yet to embrace social media, you are doing your brand a great disservice. According to available statistics, most professional marketers (84%) now incorporate video in their marketing strategies. The percentage among small and medium-sized businesses is a little lower at 55%. Clearly, there is still room for improvement.
This difference is in large part because creating video is both costly and time-consuming. However, given the potential that social video has to growing your brand on social networking sites, it is important to consider affordable ways to incorporate video into your marketing strategy. Unlike yesteryears when few tools existed that could help businesses create video at low costs, today there are numerous video making tools that will help you create compelling social videos for your audience on social media sites. Here are seven that you should consider:
Can you alienate Facebook Live, Periscope and Twitch from content marketing? No! Content marketing is evolving. Content marketing is all about identifying, understanding and satisfying the needs and wants of audiences.
What do audiences want? Audiences don’t want irrelevant messages and intrusive banners. They don’t want meaningless pop-ups and inapt ads. What they want is informative, engaging, super fine quality and relevant content. Brands, businesses and personalities are using live video streaming platforms to create and deliver compelling content to their audiences.
According to Autopilot, about 23% of decision makers consider brand awareness and brand recognition as their top priority. Unfortunately and shamefully, what’s shocking is that only 8.5% of decision makers consider consumer retention as their top priority. When it comes to consumer retention and customer acquisition, mobile push notifications play an important role. It can be used by content marketers to optimize leads, generate valuable leads and maximize profits.
Today, I shall walk you through a few tried and tested promotional practices that help you reach the highest engagement with your audience. If you are keen on increasing your business-branded mobile app installations and active users, read on.
Small businesses work with small budgets. So if they’re advertising on Facebook, it’s essential that they know how to get the most out of the platform. This infographic will give a quick break down of how to approach Facebook advertising to help small business owners create a winning campaign.
Blogs started appearing on the internet as early as 1994 when the internet was still setting roots. It was just a personal diary shared online by different people. These sooner became a trend, and information sharing came into the picture.
A blog is merely a journal or an informational website that appears online. It displays information but in reverse chronological order where the latest posts appear first. In simple terms, it is an online platform on which a writer or writers share personal views on an individual subject.
Be careful not to confuse a blog with a website. Blogs are specific to the subject and demand frequent updates. They also promote reader engagement. These characteristics are relatively far from what is expected on websites. Sites consist of information presented on static pages; they are rarely updated.
Building a company culture of honor and respect takes a lot of hard work, especially when breaking through pre-existing social barriers. Aversion to confrontation in the workplace is quite common as most people would classify any level of conflict as unprofessional and contributing to a hostile work environment. While in some cases this can be true, many instances actually require some level of conflict for an open, honest and transparent workplace.
From Around the Web
If you’re a regular reader of Visual Contenting, you know that every Monday (sometimes Tuesday) we look for hottest articles/resources in content marketing, social media, SEO and everything in between around the web and include them in this part of our weekly roundup. Our purpose is to keep you updated with current trends of the online marketing world as well as inspired to get your marketing strategies to the next high level. That said, articles/resources in our roundup are usually within one or sometimes two weeks time frame. However today we make an exception as there’re many articles/resources that our beloved readers sent us that are ever green content and they are so helpful that we think we should include them in this section. Hopefully, you all can get value bomb from these posts.
In case we’ve missed out on any posts that you sent us, please drop us a line at firstname.lastname@example.org. Please keep sending great articles/resources that you think will be of benefits to our community.
Content marketing is a term thrown around a lot these days, but it’s rarely defined. The name is a little bit confusing, because when people hear “content,” they think one thing and when they hear “marketing,” they think another.
This dichotomy is also exactly why it works so well. Traditional advertising mediums that most people are most familiar with are often referred to as “interrupt advertising,” because they do precisely that. From commercials during television shows to radio advertisements that make you mute the stereo in horror to full-page print ads in the Sunday newspaper to today’s pop-up and scroll bar ads.
It’s frustrating, isn’t it?
You’re looking for a software tool that’ll help you streamline your sales process, sell more products and grow your business.
But you end up spending stupid hours scouring the web, researching and comparing the features of software tools available.
Before you know it, you’ve spent the best part of your day, week (or even month) deciding on the tool you want to use.
As a business owner, you’ve got products to promote, clients to please and money to make — there’s no time for faffing over software tools!
So just how do you find the right tool for your business, without testing fifteen different platforms and crying yourself to sleep over lost time? 😭
By getting feedback from other people of course!
You may already know that videos are the marketing tool with the highest engagement rates nowadays on the internet.
Every day, more marketers are using video ads to promote their products and services effectively. But how can you take advantage of them?
For video advertising to work you need to understand video best practices, how to allocate your ad budget, and which platform can give you the highest return on ad spent.
In this guide, I’m going to help you overcome all these obstacles and plan a highly effective video ad.
Ready? Let’s do it!
Having high-quality content on your website has never been so important. Just some of the benefits of publishing useful, well-written content include better rankings, increased brand and product trust, improved community engagement opportunities and professionalism online.
However, we all know that creating engaging content on a regular basis can be a grind. To help you out we’ve put together the following 25 tips for creating content that gets results.
Pinterest. For some, this is a social media site dedicated to collecting wedding gown photographs, DIY craft instructions, and guidelines for making the very best Christmas cookies. Described as a “visual discovery” storage tool, the site popped up around the same time as other visual sharing services like Instagram (each launched in 2010).
Pinterest works well as a digital push board for storing ideas to share later. However, the social sharing aspect of the service also makes it great for generating eCommerce traffic. In fact, here are 15 tried and tested strategies for generating more traffic for your online storefront, all with the aid of Pinterest.
You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.
Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.
So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?
You know it and we know it – being visible on YouTube has become essential to any company that wants to promote their brand through video marketing.
The problem is that being found by your potential customers on YouTube isn’t that easy – you have to beat millions of competitors with larger budgets and brighter videos.
Today you’ll learn the basics on how to rank number one on YouTube with your own video. But I’ll not just describe how to do it; I’ll explain and demonstrate each step by using a successful case study from Yum Yum Videos: their explainer video got ranked number one on YouTube under the most valuable business keywords in just 3 months, so it will serve us as a clear example on each step.
Do you want to reach more receptive audiences with Twitter ads?
Looking for tools to help turn Twitter lists into tailored audiences?
In this article, you’ll discover two ways to find and target specialized groups of Twitter users with your ads.
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