Following is this week’s roundup about what happened at Visual Contenting and from around the web.
From Visual Contenting
Sure, what you make from a customer is one number. The length of time it took a customer to turn into “paid” from a lead? That’s another number. There are lots of numbers that you probably have to collect and analyze when it comes to your customers.
From Around the Web
Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 700 million active monthly users as of September 2017 — the last 100 million of which joined in the prior five months.
In a world where visual content remains a crucial part of any business’ marketing strategy, Instagram marketing presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.
Although they’re few and far between, there are some brands out there — in every industry, and with every type of target customer — who are doing really, really well on Instagram.
Yesterday, I got three emails from vendors asking me if it is okay that they keep sending me emails. I imagine you got a few as well. The irony is hard to miss.
Rather than making a sarcastic joke, though, I actually welcome these notifications. These companies are trying to get on the right side of history, complying with GDPR, the General Data Protection Regulation enacted by the European Union, which goes into effect today.
Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004.
And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 billion people use every month right now.
That’s no bad thing. If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve.
Here’s where we think it’s heading…
There are only a few instances when I wish I could travel back in time. One is when I’m reading the kid’s menu. One is when I stumble upon Bill and Ted’s Excellent Adventure on TBS. And one is after I’ve launched a new product or campaign.
You and I may share that last one.
Though we typically know the T’s are crossed and I’s are dotted, it’s the pesky unknownsus marketers wrestle with before a new product launch that keep us up at night. Things like: Is the product’s name right? Is the copy clear, but boring? Clever, but convoluted? Is the value as obvious as it should be?
Want to retarget website visitors with ads for products they viewed but didn’t purchase?
Wondering how to set up dynamic product ads for Facebook and Instagram?
In this article, you’ll discover how to remarket to website visitors with dynamic product ads using Facebook Ads Manager.
Want to use Facebook for advertising?
Wondering how to create your first Facebook ad using Business Manager?
In this article, you’ll learn how to create a Facebook page post ad using Facebook Business Manager.
|Website Content Manager||Marlin Equipment Finance||US-NJ-MOUNT LAUREL|
|Web Content Manager||Leidos||WASHINGTON, DC US|
|Digital Content Specialist||Fiserv||THE KING OF PRUSSIA, PA|
|Digital Content Strategist||State Farm||RICHARDSON, TX|
|Content Strategist||VML||KANSAS CITY, MO|
|Digital Content Specialist||Woodstream||LITITZ, PA, US|
|E-Commerce Marketing Associate||Purina||SAINT LOUIS, MO US|
For more interesting jobs, visit our job site.
For more marketing services, visit our marketing service page.
If you would like to contribute your content to our weekly roundup, please email us directly at email@example.com.