Weekly Content, Social and SEO Roundup (May 21 – May 28 2018)

Happy Monday!

Following is this week’s roundup about what happened at Visual Contenting and from around the web.


From Visual Contenting

Customer Experience Analytics for Every Step of the Customer Journey

Sure, what you make from a customer is one number. The length of time it took a customer to turn into “paid” from a lead? That’s another number. There are lots of numbers that you probably have to collect and analyze when it comes to your customers.

From Around the Web

17 of the Best Brands on Instagram Right Now

Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 700 million active monthly users as of September 2017 — the last 100 million of which joined in the prior five months.

In a world where visual content remains a crucial part of any business’ marketing strategy, Instagram marketing presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

Although they’re few and far between, there are some brands out there — in every industry, and with every type of target customer — who are doing really, really well on Instagram.

GDPR and the Right Side of History

Yesterday, I got three emails from vendors asking me if it is okay that they keep sending me emails. I imagine you got a few as well. The irony is hard to miss.

Rather than making a sarcastic joke, though, I actually welcome these notifications. These companies are trying to get on the right side of history, complying with GDPR, the General Data Protection Regulation enacted by the European Union, which goes into effect today.

How Facebook Marketing is Changing (And How to Be Prepared)

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004.

And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 billion people use every month right now.

That’s no bad thing. If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve.

Here’s where we think it’s heading…

Making Market Forces Work for You: A Q&A with Product Positioning Pro April Dunford

There are only a few instances when I wish I could travel back in time. One is when I’m reading the kid’s menu. One is when I stumble upon Bill and Ted’s Excellent Adventure on TBS. And one is after I’ve launched a new product or campaign.

You and I may share that last one.

Though we typically know the T’s are crossed and I’s are dotted, it’s the pesky unknownsus marketers wrestle with before a new product launch that keep us up at night. Things like: Is the product’s name right? Is the copy clear, but boring? Clever, but convoluted? Is the value as obvious as it should be?

How to Retarget on Facebook and Instagram with Dynamic Product Ads

Want to retarget website visitors with ads for products they viewed but didn’t purchase?

Wondering how to set up dynamic product ads for Facebook and Instagram?

In this article, you’ll discover how to remarket to website visitors with dynamic product ads using Facebook Ads Manager.

How to Create a Facebook Ad with Business Manager

Want to use Facebook for advertising?

Wondering how to create your first Facebook ad using Business Manager?

In this article, you’ll learn how to create a Facebook page post ad using Facebook Business Manager.

Latest Jobs

Job Title Company Location
Website Content Manager Marlin Equipment Finance US-NJ-MOUNT LAUREL
Web Content Manager Leidos WASHINGTON, DC US
Digital Content Specialist Fiserv THE KING OF PRUSSIA, PA
Digital Content Strategist State Farm RICHARDSON, TX
Content Strategist VML KANSAS CITY, MO
Digital Content Specialist Woodstream LITITZ, PA, US
E-Commerce Marketing Associate Purina SAINT LOUIS, MO US

For more interesting jobs, visit our job site.

Marketing Services

For more marketing services, visit our marketing service page.
If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.

Happy marketing!

Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story. It’s what we do at Visual Contenting. We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time. It’s time to TELL YOUR STORIES WITH PICTURES!!!

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