Weekly Content, Social and SEO Roundup (May 07 – May 21 2018)

Happy Tuesday!

Following is this week’s roundup about what happened at Visual Contenting and from around the web.


From Visual Contenting

Increase the CTR with Google Advanced Snippets

First and foremost, we need to know what actually advanced snippets are?

Advanced snippets are a small text or picture that appears below the title, they help to understand what type of information you could find on this or another web resource. And users could find very simple and understandable answer.

Is It Time to Rebrand Your Business?

We have witnessed a number of Australian companies, as well as those worldwide, changing their brands. If you have ever wondered why businesses choose to step away from their old selves, here is why.

23 Words and Phrases to Eliminate from Your Writing Today

We all know that writing great content plays a vital role in achieving desirable results from our content marketing campaigns.

However, how much efforts does it take to write such a great content?

This infographic from Global English Editing discusses about 23 words and phrases to eliminate from your writing for more effective sales copies.

5 Things to Consider When Structuring a Digital Marketing Team

The issue of whether your digital marketing should be handled in-house or outsourced is a complex one. A huge part of it is determined by the question of what is more efficient? This entirely depends on your ability to hire, train, equip and organize your own digital marketing team. Some people are truly able to compose an incredible on-spot marketing department, while for others, it’s safer to simply outsource their digital marketing altogether. In order to help you figure out which of these types is true in your case, here are five things you need to consider when structuring a digital marketing team.

10 Influencer Marketing Strategies You Should Know

This infographic from Grin discusses about 10 influencer marketing strategies you should know.

Visme – The Go-To Tool for Visuals that Pop

I’m fired up and ready to go. I believe in what I do and I know I can give my clients real value. So I spend some time calling up new and old clients. I send emails explaining my service…

And what happens?

I pique the interest of a couple of people. “Great!” They say. “Send me a proposal, or send me a price list.” Oops! I fizzle out.

Why? I got past the hard part. Now comes the easy part right?

From Around the Web

30+ Resources to Improve & Prove Roi for Your Digital Marketing Campaigns

Working in the SEO industry in 2015 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of first understanding the intricacies of their organization, as well as being able to tangibly prove that we are improving their bottom line.

How to Use Haro to Earn Valuable Mentions and Links

A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO.

Between our clients and our own brand, we’ve been successful in earning spots with brands like Coca-Cola, Northwood University, Entrepreneur.com, Nasdaq, and several others using HARO. Hopefully this post will help remedy some of the obstacles, and illustrate how to use HARO more efficiently.

10 of the Best About Us Pages and How to Make Your Own

Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content.

It’s that compelling content that’s crucial to making inbound marketing work for your business.

So how do you balance your remarkable content creation with your web design needs? It all starts with the “About Us” page.

Video or Images: Which Performs Better in Facebook Ads?

“Video marketing” is one of today’s hottest industry buzzwords — and, of course, we at Animoto agree that video is a priceless tool when it comes to engaging your audience, sharing stories and information, promoting products and services, piquing interest, and more.

But we also know that video in and of itself isn’t a magic bullet. You should never go into any marketing initiative assuming what’s going to work. You need to test to find out what works for your company, your audience, and your objectives.

The Ideal Social Media Post Length: A Guide for Every Platform

There’s no such thing as too much engagement on social media.

Marketers can always use more likes, shares, video views, and comments. And integral to driving that engagement is nailing the length of your message. That’s what this article is about.

30 Free Instagram Stories Highlight Icons for Your Business

With more than 200 million users visiting at least one Business Profile daily, Instagram is more than just a social network—it’s your brand’s digital storefront.

However, just like a messy store doesn’t give the best first impression to your customers, a disorganized Instagram profile can do more harm than good.

In this post, we’ll explore how you can use covers for your Instagram Highlights to showcase the best of your brand. As a thank you to our dedicated readers, we’ll also give you a designer pack of icons that will boost the look of your profile right away.

7 Insider Pinterest Strategy Tips You Need To Know (From Pinterest)

Ready for some Insider Pinterest Strategy Tips? I’ve got bucketloads of tips for you – straight from Pinterest themselves!

In this post I break down what we should and shouldn’t be doing on Pinterest, and insider secrets that will help you get the results you want on the platform. It’s what Pinterest wants for your business too!

Latest Jobs

Job Title Company Location
Copy Editor Healthline REMOTE
Account Based Marketing Manager Pure Storage REMOTE, USA
Freelance Writer BKA Content REMOTE
Content Writer Later REMOTE
Content Promoter Intuit IDAHO
Digital Editor The Philadelphia Tribune PHILADELPHIA, PA 19146
Freelance Designer Big Finish Digital NY & LA
Creative Writer/Storyteller UN Development HOME-BASED
Manager, Community & Content Synup BROOKLYN, NY, USA
Content Writer/Editor Military.com WASHINGTON, D.C
Digital Content Shift Editor Yardbarker REMOTE
Freelance Proofreader Spotzer REMOTE
Marketing Specialist Incsub REMOTE
Content Manager Audience Ops REMOTE, USA
Director of Social Media Timbuktu Labs, Inc. LOS ANGELES, CA, USA
Content Writer Article Writing REMOTE

For more interesting jobs, visit our job site.

Marketing Services

For more marketing services, visit our marketing service page.
If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.

Happy marketing!

Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story. It’s what we do at Visual Contenting. We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time. It’s time to TELL YOUR STORIES WITH PICTURES!!!

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