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This is what’s happening at Visual Contenting and around the web. Enjoy!
From Visual Contenting
As an entrepreneur, having a strong online presence is critical in this digital era. Almost every business has a website nowadays. A great business website is an excellent marketing tool. However, driving traffic to your website can seem like a daunting task particularly if you are running low on a budget. Luckily, there are several low-cost ways to drive traffic to your website. Let’s look at 5 tips to driving traffic to your website while on a budget.
Shopping cart abandonment is one of the biggest roadblocks in the holy grail of e-commerce conversion. You can have as much traffic as you want and design your website perfectly, but if your cart abandonment rates are high, all your efforts will go to waste.And, this is embarrassing when an online store puts so many efforts to boost sales.Don’t worry, a lot of e-commerce businesses have faced similar problems and there are varied ways to fix them. The onus lies with the store owner to ensure that the grey areas are taken care of to avoid leakage in the sales funnel. All successful e-commerce stores have taken steps to lower cart abandonment rates and addressing this issue on priority is important.
Since on an average cart abandonment rate is somewhere over 60%, we have listed out four essential elements that can curtail the cart abandonment in e-commerce businesses.
Social media is clearly one of the most valuable and used marketing tools we have at our disposal. In order to work well, this marketing channel has to be strategically planned with nothing left to chances.
Set the Clear Goals
As with any other business activity you are conducting, you cannot recognize success unless you have clear goals. It is important to know what your social media campaign is used for. Is it to run surveys and find out more about your target audience, to raise brand awareness, to increase your website’s organic traffic, or to increase sales? Each of the goals requires a unique approach and encompasses different business activities.
As an entrepreneur, there’s always going to be someone standing around to give you advice: “Invest in this. Don’t invest in that. Go here. Don’t go there.” Who should you listen to?
You need to research everything you hear or read before you draw conclusions. When it comes to your online store’s themes and design, there is a plethora of information available to you, including lousy advice. You may not lose everything when you follow bad advice about your website theme, but you can definitely pile-on stress and lose touch with other critical aspects of your business. This is the terrible advice I’ve heard about eCommerce web themes that I wish I’d never followed.
From Around the Web
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing.
But is this buzzword-laden tactic actually worth your time and energy?
According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers — right?
Not so fast. Even though a majority of marketers believe influencer marketing is a viable tactic, it’s still incredibly challenging to report accurately on influencer campaign ROI. In fact, 78% of marketers said that determining the success of influencer marketing campaigns would be a top challenge this year.
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to pay for your first couple thousand followers.
As a rule, salespeople should never call or email outside normal business hours — before 8:00 a.m. or after 6:00 p.m.. You’ll read many articles recommending salespeople call after hours to get past assistants or front desks — but I wouldn’t recommend it. Why?
Well, the only time you should reach out to a prospect is when you assume they’re also working. When sending emails over the weekend, it’s likely you’re the only one on the job. To your prospect, weekend correspondence looks like you can’t manage your time efficiently or, worse, you’re desperate.
In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” I love that. We as marketers are benefiting society at large!
Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails become important.
Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door.
But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve.
More than 60% of marketers say their Facebook Ads aren’t working.
So the try organic posting. But, Facebook organic reach is hovering at just 2%.
Social media traffic in general? It’s half of what it was just a few years back!
What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%.
Email marketing is great…
Digital Marketing Specialist (South of Milwaukee)UlineMilwaukee, WI
Blog Writer at Study.comStudy.comRemote
Writing Assistant at Crisis Text LineCrisis Text LineNew York City, Remote
Support Team Manager at TrelloTrelloRemote
Growth Manager at StatusTodayStatusTodayLondon
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