The internet is full of dubious financial advice. Amid all that misinformation and people having more control over their money …
Marketing to Military Members and Veterans
If a company’s customer base is made up of military members and veterans, finding ways to show a unique value …
Leveraging Gen Z Shopping Trends In Your Marketing Strategy
Gen Z — typically categorized as people born between 1997 and 2012 — has become a prominent consumer group in …
How Is Marketing Taxed?
Can small business owners deduct marketing costs? According to the Internal Revenue Service (IRS), companies can take off the amount …
Build Customer Trust with Advertising Efforts
Building a bridge between name recognition and customer trust requires ongoing efforts and consistency. First impressions matter. Your advertising efforts …
Choosing a B2B Digital Marketing Strategy
A sound B2B digital marketing strategy can help companies reach potential customers and generate leads. It’s a highly effective way …
How to Know if a Marketing Strategy Should Go Global
The world is a big place. However, thanks to the internet, e-commerce has allowed many businesses to expand their operations …
Keeping Marketing Efforts Compliant
Compliance is a central part of responsible marketing. It can seem incredibly complex, primarily when marketers target audiences in multiple …
Why You Should Incorporate Sustainability Marketing Into Your Brand
When it comes to promoting your brand, there are many different marketing strategies available. If you are a small business …
Facebook Stats to Fuel Your Small Business’s Marketing Strategy
Today’s social media scene is bombarded with information about anyone. From acquaintances and friends to family and even brands, everyone …
The Best Marketing Strategies for Customer Retention (And Why it Matters)
The existing customer base is a potent tool for any business owner when it comes to marketing. Aside from their …
How to Make Thankful Marketing Work for You This November
Expressing gratitude during this time of the year is something everyone can get behind. The past couple of years have …
What Marketing Strategy Is Best for Your Business?
It’s not enough for a marketing professional to realize it’s time to get serious about spreading the word about a …
The Marketing Funnel Explained
The infamous marketing funnel is a visual representation of the way in which businesses turn prospects into customers. The funnel …
Top 10 Marketing Strategies on Instagram for a Small Business in 2020
It is the year 2020 and if your business is still not on Instagram, then you are seriously missing out …