According to marketers, the greatest benefit of using automation software is generating more leads. So how do you generate leads with marketing automation? This infographic from Technology Advice examines four elements that drive you results.
Data quality is not an accident 25% of the average B2B marketer’s database contains critical data errors. 74% of companies do not have a sophisticated approach to data quality. 88% of records analyzed lack firmographic data. 36% of marketers say that data quality is the biggest obstacle to marketing automation success. 6 steps to data… [Read More]