This infographic from Digital Marketing Philippines discusses about the digital advertising trends in 2017.
While marketers are awash in tool-sets and platforms, finding and knowing your true customer is more challenging than it’s ever been. Technology continues to advance, but marketers are increasingly trying to refocus on what counts: people. Here is how Signal predicts this will change the digital marketing industry in 2016.
Last month, Email Monks explored various unsubscribe examples of a few renowned brands. Unsubscribe has been every email marketer’s nightmare. At a point, where your readers have decided to opt-out, the most you can do, is take a chance by giving them a reason to stay! Your company’s unsubscribe landing page could be this ‘reason… [Read More]
In this day and age, traditional forms of advertising are quickly becoming obsolete. In research done by Nielson, Internet advertising has been outgrowing traditional forms like television, radio, magazines, and newspaper. It is projected to take up a quarter of the advertising share by 2015. When the average person is exposed to 3,000 advertising messages… [Read More]