Keeping employees interested in workplace safety and compliance training can be a challenge. After all, most workers would rather get …
Unlocking the Power of Employee Feedback Loops in Shaping Internal Marketing Campaigns
An employee feedback loop is a two-way communication system between workers and leadership. Ideally, it is open, and staff can …
Why Generative AI Can’t Replace Marketers
Will generative artificial intelligence (AI) soon replace marketing teams? It’s unlikely. AI models like ChatGPT and DALL-E are amazing pieces …
How Can Ongoing Training Enhance Creativity and Innovation in Marketing?
When should an employee’s training stop? The best companies to work for would say it never does. Savvy marketing companies …
Most Important PPC KPIs You Should Be Tracking: A Guide for Newbies
Advertising is crucial for every business. Spending sleepless nights and working relentlessly to create a path-breaking product could turn out …
Building the Bridge Between Marketing and Finance
The way marketing and finance departments work together can help or hurt a company. While each department has different objectives …
How Much Student Debt Will You Have From a Marketing Degree?
Is a marketing degree worth it when factoring in student debt? People with marketing degrees can earn a lot of …
10 Top AI-Driven Content Marketing Strategies in 2023
Content marketing has evolved from being a supplemental promotional tool to becoming the backbone of digital branding. The traditional methods …
Marketing to Military Members and Veterans
If a company’s customer base is made up of military members and veterans, finding ways to show a unique value …
Leveraging Gen Z Shopping Trends In Your Marketing Strategy
Gen Z — typically categorized as people born between 1997 and 2012 — has become a prominent consumer group in …
Mental Health Marketing Done Right
Every company should care about the mental health of their staff, partners and customers, and with that comes mental health …
The Infographic Design Trends You Should Try in 2023
Are you ready to stay ahead of the game in infographic design? As we approach 2023, new trends and techniques …
The Buyer’s Journey – How to Reach Your Audience at Every Stage
In today’s fast-paced digital world, it’s important for businesses to understand the buyer’s journey. Before making a purchase, the consumer …
Marketing to the Layman: How to Market in Complicated Industries
Customers won’t buy what they don’t understand. That idea is straightforward enough, but applying it can be challenging when trying …
How to Use Freelance Marketers
Many businesses hire freelance marketers rather than employing the services of a full-fledged marketing agency. Freelancers often charge less for …