Natural Force Digital Marketing Manager

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    Natural Force

    Position Summary

    The Natural Force Digital Marketing Manager works across saleschannels and oversees all aspects of company SEM and PPC advertising/marketing.The Digital Marketing Manager is responsible for developing and implementingstrategy, tracking results, and reporting solutions to the VP of Marketing.
    Salary Range: 50-60k plus benefits (health insurance, 401k, paid vacation time)

    The ideal candidate for this position possesses the following traits

    Creative
    Willing to get “hands dirty”
    Takes ownership and responsibility
    Loves learning
    Mission driven
    Health/Wellness conscious

    Technical proficiency in the below skills will be required

    Website management (WordPress)
    PPC Advertising (Facebook, Google AdWords, Amazon)

    Relevant experience includes

    Website UX
    Marketing/branding
    Writing/Copy writing
    E-commerce
    Creative direction
    Lead magnet/Sales funnel creation

    Position Responsibilities Include

    Oversight of Website Digital Marketing Channel

    Web Acquisition

    Facebook/InstagramAdvertising
    1.   Develops promotional campaigns based on strategic, product specific sales funnels that create brand awareness, consideration, and conversion.
    2.   Leverages Natural Force blog content, social media followers,and email lists to create traffic through custom audiences, look alike audiences, and remarketing tactics.
    3.   Builds ad strategy that accomplishes campaign/funnel goals.
    4.   Directs the creation of ad creative (copy, photographs, andvideo) in concert with graphic designers, videographers, and other teammembers.
    5.   Monitors campaigns, ad sets, and ads and uses data-drivenstrategies for optimization.
    6.   Identifies landing page issues and directs optimization efforts.
    7.   Oversees the creation of lead magnets, develops compellingproduct offers, and looks for opportunities within customer reviews, customerquestions, and user generated content from customers and influencers.
    Google AdWords
    1.   Works in conjunction with Natural Force Marketing team toidentify keyword opportunities and develop search marketing strategy.
    2.   Oversees the creation and optimization of AdWords campaigns, andPLA ads that drive brand/product awareness, consideration, and conversion.
    3.   Aligns product/landing pages with paid traffic in order to maximizeconversions.
    4.   Manages Search, PLA (Product Listing Ads), DSA, Display andRemarketing Campaigns.
    5.   Manages product feed.
    6.   Works in conjunction with PPC agencies to achieve KPI goals(lead generation, lead quality, conversions, and target ROI).

    Website Conversion

    Web Page Management
    1.    Updating/optimizing product pages/landing pages
    2.    UX for:
    a.    Adding items to cart
    b.    Initiating check out
    c.     Applying coupon codes
    d.    Processing shipping
    e.    Processing payment
    f.     Referral program CTA
    g.    Payment confirmation
    Oversight of Amazon.com Digital Marketing Channel

    Amazon Acquisition

    Sponsored Ads
    1.   Works in conjunction with Natural Force Marketing team to identify keyword opportunities within the Amazon marketplace.
    2.   Drives traffic to product pages through the development/optimization of Sponsored Product and Headline search campaigns.
    3.   Monitors and optimizes campaigns daily

    Amazon Conversion

    ASIN and Product PageManagement
    1.   Optimizes campaign conversions by improving product images, bulletpoints, descriptions, and EBC content.
    2.   Works in conjunction with Operations team to develop promotionsthat achieve ASIN goals (selling through of inventory, increasing salesvelocity on target ASINS, avoiding long term storage fees, etc.)
    3.   Oversees overall ASIN strategy and utilizes reporting tools tomake data-driven decisions.

    Future Sales Channels May Include

    EBay
    Jet.com
    Walmart.com

    To apply for this job email your details to tfederico@naturalforce.com

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    Catherine helps businesses and people tell great stories via visual content strategies that drive more traffic, engagement, connect with the right audience and convert them into loyal customers through well-thought-out online sales funnels.
    You can connect with her on Google+.

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