Each business owner, whether small, medium or enterprise level, knows the importance of SEO. The reason is quite obvious that they are able to earn organic traffic with search engine optimization, which makes a considerable difference in their sales. A perfectly optimized website lets you appear over Google’s first page, and it comes on the top in search rankings. Adding to this, everyone loves SEO as it brings double sale without investing their money on advertisements.
So, what are those powerful SEO practices to boost your e-commerce store’s sale? The robust search engine optimization strategies are the combination of top ranking plus increased traffic equals to whopping sales. In this post, we will be listing few of them, here they go.
Work on Website’s Structure
Your foremost duty is to plan the best website structure. A well-structured website plays well with SEO strategy. If your site lacks in structure, it might confuse or discourage the visitor, which will further results in increased bounce rate. The factors that contribute in it are:
- Prioritize mobile, it is a magic key to enter in the digital eCommerce and earn multiplying revenue.
- E-commerce SEO requires fast page speed, as fast loading pages reduce bounce rate. And, engaging meta descriptions add stars.
- Make sure e-commerce website is HTTPS. It safeguards the customers’ data, Google trusts it and leads to better SEO.
- This is a good SEO practice to keep your title tag between 60 to 70 characters. Ensure to include relevant keywords to get the users’ attention.
Give Importance to Internal Linking
Keep your internal linking plan ready while building your e-commerce store. Internal linking is a process, which takes the visitors from page of the domain to other page of the similar domain. Here, you can appropriately make use of category pages over the website, which helps you manage the internal linking and gain desired results. Why does internal linking own a crucial role?
- This helps the visitors navigate easily as the links have been given naturally along with their information hierarchy.
- Google finds it easy to crawl the web pages with a well-planned internal linking. Thanks to the organized structure, and category-wise linking. And, if you turn it easy for search engine king to index your website, then you are bound to be rewarded with its blessing.
- Sell and upsell campaign over your website ensures both SEO and financial profits for you. Here, Amazon did a superb job, as it created a marketplace with multiple sections according to the choice of both sellers and buyers.
Prioritize the Content
For the content, you need to remain as focused as you were for the website’s structure. The meaningful and engaging content impresses Google and invites more visitors to access your online store. How content helps your e-commerce store?
- According to the recent scenario, it is good to include more than 1000 words content for each category and product page. Do not forget to use keyword 3 to 5 times in the page.
- Phrases like Sale, Free Shipping, Flat Discount, etc. contribute in increased CTR (click through rate).
- Remember that Google considers the content first to rank any page, so post enriched product descriptions to drive maximum organic traffic.
- Keep writing blog posts regularly.
Stay Ready with Brand Promotions
Are you still not serious about your brand promotions? Then, you must be losing useful SEO juice. Right brand promotions can help you earn easy revenue. Let’s go deeper:
- Embrace guest blogging strategy to earn double traffic, as this practice links the customers back to your store. And, it enhances brand awareness.
- It is good that you write content, but it will be the best, if you share it frequently to build useful links. After all, Google considers it a medium to drive organic ranking.
- You can invite well-known blogger to review the products of your store. This will help you polish your SEO practices.
- Original reviews from the buyers lead to increase content of the product pages.
Pick Social Media Integration
Social media can turn the revenue score into multiplication. You should integrate your online store with social media platforms like, Twitter, Facebook, and LinkedIn. Here, you get a free channel to advertise your products, and build lasting tie-ups with your potential customers. Why to encash this opportunity?
- More than 90% people use social media, so there is no barrier in connecting and building customer relationship.
- Keep your customers engaged by posting content on a regular basis.
- No money needs to be spent to promote the brand and products.
Manage Category Pages Carefully
After home page, category pages in a website are the most popular and powerful. It is good to treat these pages just like home page. You must have a query in your mind that how to add content and boost importance of category pages. Here are some tips for you:
- Building deep links for your product page is a positive gesture. Adding to this, focus on content marketing with guest blogging and social media.
- Plan SEO-friendly URLs. This is a wonderful SEO practice as it leads to providing powerful hints to search engines about your URLs. In return, the search engines convey useful information to the visitors via these URLs. Make sure you build powerful URLs, but avoid keyword stuffing, as it will do more harm than benefit.
- The content you share socially, tag it. And, create a planned strategy to share these links on Twitter, Facebook and other social networks. Stay specific to your tags.
Wrapping Up
With the above-mentioned SEO practices, it will become easier to bring more organic traffic for your e-commerce store. It is up to you that how you plan strategy for your store to enhance organic traffic, boost CTR (click-through rates), as well as target right customers. There are a number of ways to work on your online store, such as earn external links by creating blogs, infographic, product descriptions, reviews, etc. And, building internal links within the website. Good planning, right resources, and appealing store will take you towards the revenue growth.
Tom Hardy is a digital marketing expert at Sparx IT Solutions, a leading digital marketing company. In this post, he shared the most powerful e-commerce SEO strategies to boost sale. He keeps writing and educating readers about the latest trends of online marketing.
