Today, content marketing is considered better than traditional marketing, because it increases sales, saves money and gives loyal customers. Content marketing inculcates a strategic approach to an online business by attracting an audience through relevant, valuable and appealing content to generate revenue.
E-commerce platforms are emphasizing more on customer satisfaction to enhance their branding. So if your content is good enough to cater customer demands you definitely have an edge over your competitors.
Why Content Creativity Matters
It has always been a simple way to introduce a product or service and solve buyer’s queries through adequate content. Marketing through email, print, phone, and brochures is time-consuming and costly.
Poor marketing techniques result in the failure of a product or service and that is something you would never want.
High-quality content and sales go hand in hand. Although content marketing and sales are different categories, they are the two most critical strategies for success. Good content always engages your customer resulting in more sales.
Want to create a brand identity of your own? Understand your audience and provide a steady flow of information which would fundamentally add value to your business.
Today many global brands are including personalization phenomena into their marketing campaigns. This can be only achieved by providing value added content to the niche market.
10 Tips to Improve Your Online Sales through Content Marketing
We have listed some content marketing strategies that will help you thrive your business and up your sales. Also, these tips will make sure you won’t cut corners while generating content for your website.
Content Marketing Strategy
Your first step, when creating marketing content should be planning. Your plan must include the target audience, the message you want to deliver and the platform you want to use. Keeping everything in mind, plan how to organize your content to engage the existing customers and retain the old ones. You can create an editorial calendar, use content marketing tools, build a team, outsource content or maintain a workflow plan to keep your strategy on track.
Recommended: A Step by Step Guide to Develop a Content Marketing Strategy that Will Supercharge Your Business
A Dime a Dozen
Content marketing is common because people tend to shop online. When a visitor lands on your web page, he will retain the information available and then decide whether to buy your product/service. So, online content marketing can help you gain potential buyers. You can advertise on the internet at cheaper rates. Certainly, it saves money and time and improves customer base of your brand.
Solving Queries
Most people shop online after going through a series of reviews or comments for a given product/service. Social media platforms, like Facebook, are important mediums to solve customer queries. This makes your website look credible so more visitors are likely to visit your page. Customer satisfaction helps to improve online sales, not just temporarily but in the long run as well - encouraging customers to frequently shop from your online store. Note, as a content marketer you need to solve problems with self-serve utility. The three vital stages in the buyer’s journey are:
- Awareness: is when a buyer is looking for the solution to problems. Here you need to take a step in creating content to aware of your customers.
- Consideration: is where you need to prove why your solutions are best for their problems through effective content marketing.
- Decisional: is when buyers decide whether to buy your product or not. Potential customers would like to know how your product is helpful for them. So, design your content in such a way so that customers are motivated to buy your product.
Compelling Headings
The headlines of your content play an important role in the online sale of your product or services - it all starts with the headline of your post. You should make it as convincing and appealing as possible to compel your customers to click on the action button. You can find various tips on how to write attractive headings:
- Use words that are emotionally appealing to the readers.
- Make it sensual and maintain the balance. Don’t make it look like spam to search engines and readers. The goal is to make it as stimulating as possible.
- Maintain the reader’s curiosity. Don’t give too much information in the headline and keep it a surprise.
Appealing Content - Try eBooks
Effective online sales of your brand are impossible without great and valuable content. Do you ever come across boring content that you feel is useless for you and scroll down? It is very common for businesses to create content without focusing on its quality and purpose.
Ebooks are a great way to help you with in-depth content. You can either search for it or use designrr. In-depth content includes all the details of your brand, from the introduction of your product/service to customer queries.
People only read the content that is of their interest no matter if it’s long or short. When they see facts and figures, they want to read it even more since it adds credibility. Therefore, best marketing content is made by keeping the audience in mind plus targeting their needs, wants and desires.
Compelling Visual Content
Videos and images enhance content as well as attract viewers in a number of ways. It is true that video content is now taking off all the forms of other content from the spotlight because people are highly visual. It is true that video content is now taking off all the forms of other content from the spotlight because people are highly visual. Click To Tweet It has been analyzed that videos can increase conversions up to 80 %. Videos can increase conversions up to 80 %. Click To Tweet
Tweets with images or videos get, on average, 25% to 35% increase in retweets, respectively. Tweets with images or videos get, on average, 25% to 35% increase in retweets, respectively. Click To Tweet And more than half a billion people spend hours watching videos on social media every day, which tells us that effective content marketing includes videos and images. More than half a billion people spend hours watching videos on social media every day, which tells us that effective content marketing includes videos and images. Click To Tweet Some reasons why you need to have appealing visuals in your content to get more traffic to your site are:
- People are attracted to visuals more than text
- Visuals help to make connections
- They are memorable
- They grab the short attention span of the audience
- Visual content leads to high engagement which results in high sales
- It can always be repurposed
Take a Survey
The best marketing content takes time, effort and skills. We suggest you take a public survey because conducting a survey is always helpful. And when it comes to content marketing, a survey would help you gather information about the needs and wants of your audience. You gain their attention and optimize sales if you answer a question the target audience asks.
You can write a blog and ask readers some questions about your brand. Then gather information from the survey and craft another blog post. So a survey before writing content would be a good idea and help you in writing your marketing content effectively according to the buyers need.
Quality Content
Quality content plays an integral role in connecting marketers with a huge audience and boosts your sale. It may also help sales representatives to
- Get ready for sales conversions beforehand
- Learn more about the needs of potential customers through analytics
- Gain access to valuable selling tools
Every type of marketing needs quality content because it is the heart of high sales. We have listed some basic online marketing strategies which you should give a read.
- Social media marketing
- Inbound marketing
- SEO
- PR
- PPC
- Content strategy
Post Experience of Your Buyers
People always think twice before purchasing a product they are unaware of. You must build their trust by sharing their experiences which they had with your product. This can be done by creating a separate section on your website.
Certainly, no content can be more powerful than the one portraying your brand’s story. Encourage your potential buyers to share their wonderful experience with the world. Also, recognize them and guide them to share their ideas, opinions, and the suggestion in an artistic way that will compel other people to buy your product.
You can build more trust and loyal relationships from the start of your customer’s interaction with your brand by delivering a personalized experience. From telling a relatable story that would emotionally touch your audience and influence their decision to create content that gives the audience individual motivation and unique situations can work as a tool for higher sales.
Repurposing Content
The biggest challenge for new content marketers is to compete and stand with valuable content already being produced. Millions of blogs are written daily that gain fewer readers so do you think writing new content for your product would help you grab the attention of your customers? Why create new content when you already have one? Reusing the existing content is easier and better than making a brand new. Another thing in repurposing the older content is taking it through the content marketing pyramid.
One more advantage of recreating your older content is that you are already aware of the weak and strong points of your older content so, now you can make variations according to the needs and preferences of your audience to enhance your sales than ever.
Content really matters when it comes to marketing for a product. The more creative you are, the more people will be curious to know more about your product/service.
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Sohail Rupani is a Senior SEO Strategist and Blogger for Link Building HQ, a white-label link building services provider. He is passionate about technology and loves to analyze the tech industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about SEO and digital marketing. Follow @sohailrupani for more updates.
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