A Comprehensive Guide to Use Instagram Stories for Small Business [Infographic]

Are you using Instagram Stories to engage with your audiences, attract new leads and generate more sales?

This infographic from Headway Capital is your comprehensive guide to use Instagram Stories for your business.

So What Is Instagram Stories?

Instagram Stories is a collection of 15-second photos or videos that stay view-able for just 24 hours. It gives you an opportunity to informally promote your business and brand identity, but using it to connect without being too pushy is key.

Why Use Instagram Stories for Business?

Instagram Stories is a powerful way for small businesses to engage with their existing followers and new leads.

• 33% of the most popular stories are from businesses. 33% of the most popular stories are from businesses. Click To Tweet
• 20% of stories posted by businesses result in a direct message. 20% of stories posted by businesses result in a direct message. Click To Tweet

It goes without saying: Instagram Stories is popular. And by applying the right tools and techniques, you can turn it into an effective marketing channel for your business.

When it comes to telling your stories on Instagram, you should have a plan in place for your story. Your story doesn't have to be live, you can tell it via your old images or short videos. Be creative with whatever you can think of to visually tell your story and deliver your message. Then figure out the best time to post your stories. Specifically, the engagement levels for Instagram are highest on Mondays and Thursdays between 7 to 9 p.m, however it can vary based on your industry. When posting your stories, the most important thing is to make an impact in the first 4 seconds. If you don't get attention from your audience in this first 4 seconds, they will walk away. So get it straight to the point is key.

Recommended: Instagram Marketing Tips from the Best Brands

Read more about how to effectively tell your stories with this new feature via following infographic.

Jacqueline

Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.

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