The Eye-Opening Truth about Data-Driven Marketing [Infographic]

Do you consider yourself a data-driven marketer? If not, do you make your promotion, content creation, copywriting, advertising, or product development decisions based on data?

If your answer to the above questions is “no”, that might be because most marketers are finding massive obstacles between their goals and their data.

Many marketers, advertisers, content creators, and others focused on customer engagement are facing the very real challenge of basing their decisions on data. They’re finding it’s difficult to confidently make data-based decisions, to connect their platforms to have a unified view of their data, and to build a complete profile of their customers.

And yet customers and content viewers continue to beckon for a more personalized experience. They want to see relevant content, suggestions, and products. And it’s your job to provide these experiences if you want to keep these people as your customers and subscribers.

Not only is data central to personalization, but it’s vital to your decision-making as well.

Do you know how well your audience responds to certain ads, content, or campaigns? Is there a clear connection between your revenue (or lack of revenue) and the reactions your customers have to what you’re creating?

The unsurprising fact is that many of you will answer with: “I don’t know.”

So what do you do? How do you bridge the gap between your systems of data? What does it take to become a data-driven marketer?

The infographic below shows results from polled B2C marketers about their objectives and challenges in becoming data-driven marketers. You can see how steep the path to forming a data-driven strategy is, and how you can utilize the channels you’re currently operating in to glean data, make better decisions, and drive more personalized experiences.