Happy Monday!
Following is this week's content marketing roundup, social media and SEO roundup about what happened at Visual Contenting and from around the web.
Enjoy!
From Visual Contenting
The Role of Digital Marketing in Business Development
Irrespective of what many traditional businesses may believe and adopt, digital marketing has churned out to be the necessity of the hour. It has proven to be the ingredient without which any marketing campaign lacks the desired flavor to stir the appetite of a potential audience. Companies which already have an online presence are beefing up their marketing strategies, and rest are rapidly moderating their business models to ensure compatibility with the promptly evolving digital world.
Content Marketing Statistics 2018
This infographic from PointVisible discusses about content marketing statistics in 2018 among B2B and B2C marketers.
Some content marketing statistics:
- 91% of B2B marketers use content marketing.
- 86% of B2C marketers use content marketing.
- 37% of B2B marketers have a documented content marketing strategy.
How to Beat Your Competitors with the Best eCommerce SEO Tactics
Consumers today rely on Google’s search results to make important day-to-day life decisions. They search for anything and everything they need – such as a good restaurant nearby, a tour package, or a mobile phone they want to purchase.
With Google having such strong influence over consumers today, you need to rank higher than your competitors in search results.
As an ecommerce brand, missing out on top positions in the SERPs (search engine results pages) is equivalent to missing out on clicks and conversions. To help you step up your SEO game and beat your competitors, here are the best ecommerce SEO tactics.
Picking the Right eCommerce Platform
There are between two to three million eCommerce websites in the world today (excluding China). Of this, around 1.3 million sites cater to just the two countries of United States and Canada. But not all of these sites are successful. Some estimates peg the number of sites making money to just over 245,000. More importantly, more than 90% of eCommerce sites fail within the first 120 days.
Cash flow issues are one of the most common reasons why online retail businesses shut shop. But there are other reasons too – the inability to build customer trust and establishing a stable site are others. Picking the right eCommerce platform can sometimes make or break your business. The decision to go with an eCommerce platform must be taken after you carefully consider the various factors that can influence the success and survival of your business.
From Around the Web
What is Keyword Stuffing And How to Avoid It | 3 Tips You Can Try https://t.co/IkeD71KYP2 @twinwordinc @VContenting
— Visual Contenting (@VContenting) August 6, 2018
5 Examples of #Neuromarketing That #Marketers Can Use to Sell #Products https://t.co/IpvnZsLHZ4 via @jeffbullas #productmarketing #marketingtips #strategy pic.twitter.com/iFzbS8bPpV
— Michael Brenner (@BrennerMichael) August 5, 2018
7 Ways to Reboot Your Brand’s #ContentMarketing #Strategy https://t.co/SGinKKCnaL #marketingstrategy #content #branding pic.twitter.com/cmEdCqpTud
— Michael Brenner (@BrennerMichael) August 5, 2018
Universities offer more than just your typical #higered. They're also informative examples for marketing and #cx. See what we learned from extensive #research of some of the top their #websites (that you can apply to your #business, too): https://t.co/sU4znYFdfK pic.twitter.com/RQEUeee3GE
— Convince & Convert (@convince) August 3, 2018
How to create amazing #socialmedia #videos in minutes https://t.co/EN5TI2uis6 pic.twitter.com/is0iYd89vC
— Lilach Bullock (@lilachbullock) August 3, 2018
Editorial Strategy -- Brainstorm content topics that align with #business value and messaging, by mapping the content you plan on creating through to stages of the buyer’s journey. https://t.co/VTmU32sxnE #socialmedia #content #CX pic.twitter.com/c7pF2oEiKw
— Pam Didner (@PamDidner) August 4, 2018
Are you trying to promote your blog? Did you do everything to make your blog ready for promotion? Here are 9 Things You Need To Do To Get Your Blog Ready for Massive Blog Promotion https://t.co/Xu4bLeZDz8 pic.twitter.com/kXbuA1ZdPv
— Susanna Gebauer (@dreckbaerfrau) August 4, 2018
Want to free up your time? Here are the 10 best websites to find outsourcers https://t.co/G1YVAJefvJ pic.twitter.com/whHG7pJlJM
— Lilach Bullock (@lilachbullock) August 4, 2018
How to Use #ContentMarketing to Drive #Sales Through All 5 Stages of The Buyers Journey, via @InboundRocket https://t.co/i2K6fDPaKy pic.twitter.com/pEuvGfu0BI
— Heart-Centred Marketing Consultancy #Empowee (@empoweeblog) August 4, 2018
Facebook Adds New Tools to Manage Your Time on Facebook and Instagram https://t.co/Yo0S9uFkBV pic.twitter.com/jqKN96XFqB
— Kim Reynolds ☀️ (@KimReynolds) August 4, 2018
In this article, Robert Katai wants to help you learn how to improve your Instagram strategy using Instagram ad stories with a few dollars. https://t.co/2YuMNyil38
— AllistonGroup (@AllistonGroup) August 1, 2018
🔧⚙️12 Tools For Social Media Insights, Twitter Analytics and Marketinghttps://t.co/ShI6vf2RKI via @janlgordon by @SusanGilbert#socialmedia #socialmediatips #socialmediamarketing #twittertools #socialmediainsights
— Florian Q. Reitzer (@FloQuiRei) August 3, 2018
There's nothing worse than a leaky #sales #funnel (except continuing to let it leak).
Episode 84 of the Tech Smart Boss #podcast goes over "The 3 Biggest Leaks in Your Sales Funnel (And How To Plug Them)"
Listen now: https://t.co/s0rlv3mkC5 featuring @davferg5000 pic.twitter.com/MW5nIDLtlD
— Taha Aziz (@CMe4Marketing) August 3, 2018
16 #Content Syndication Networks and Platforms That You Need to Know in 2018 https://t.co/sx9OVm4stO pic.twitter.com/UMHAR2Z91j
— Shane Barker (@shane_barker) July 31, 2018
Our Director of Marketing @Paralee had a great chat with @meetdemio about the transformation of #ContentMarketing to #ContentOperations that took @kapost to 13 Million ARR.
Listen here: https://t.co/FV0TpcK9Wi pic.twitter.com/316iHFneLu
— Kapost (@kapost) August 2, 2018
In this episode of Content Marketing Minute, @JoeLazauskas takes you through how to avoid the biggest #content strategy mistake brands make: pic.twitter.com/b4cde19en2
— Contently (@contently) August 2, 2018
Discover how to turn your most loyal and engaged fans and followers into brand champions to improve your visibility on social media 😄 🙌 https://t.co/z8mJRQP8Ml by @AnneAckroyd #socialmediamarketing #socialmediastrategy
— Social Media Examiner (@SMExaminer) August 2, 2018
How to use Instagram Stories templates for your brand + 19 free templates you can download right now 💐 https://t.co/IOCugTzryW pic.twitter.com/re4XJBnlGV
— Later (@latermedia) July 31, 2018
Latest News
If you're a regular reader of Visual Contenting, you know that we've recently launched a new section on the site called NEWS where we keep you updated with the latest changes, announcements and resources from brands and experts in the industry.
If you want to get your news spread out to Visual Contenting community, please contact Jacqueline at Jacqueline@visualcontenting.com so that she can help you create an account.
Following are some latest news:
Marketing News Recapped from What's Happening July 20-24, 2018 - Visual Contenting News https://t.co/Q639WguHL7 via @VContenting
— Visual Contenting (@VContenting) August 5, 2018
@ActiveCampaign Will Be Involved at DigitalMarketer Down Under August 10-11 https://t.co/5UKjKh5Fgp via @VContenting
— Visual Contenting (@VContenting) August 3, 2018
@DispatchAlerts: Columbus State, @Facebook Teaming up on Digitial Marketing Program https://t.co/4uVawYtBoW via @VContenting
— Visual Contenting (@VContenting) August 3, 2018
@Instagram Considers In-App Shopping as Businesses Flock to the Platform https://t.co/b4bR3jkta9 via @VContenting
— Visual Contenting (@VContenting) August 3, 2018
@ABTasty Free Webinar with @Mention: 8 Actionable Ways to Hack Marketing https://t.co/UbfQ9frJDy via @VContenting
— Visual Contenting (@VContenting) August 3, 2018
@Facebook: New Tool to Help Manage the Time You Spend on FB and IG https://t.co/4aKo4qwHRB via @VContenting
— Visual Contenting (@VContenting) August 3, 2018
@Prezi Free Webinar: Making Everyday Presentations Matter https://t.co/ULeQRQu653 via @VContenting
— Visual Contenting (@VContenting) August 3, 2018
You can read more news here.
Latest Jobs
| Job Title | Company | Location |
| Chief Marketing Officer @facebook | MENLO PARK, CA | |
| Senior Writer @aha_io | Aha! | REMOTE |
| High-Tech Graphic Design Contractor @CyberEdgeGroup | CyberEdge Group | REMOTE |
For more interesting jobs, visit our job site.
If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.
Happy marketing!
Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.
It’s what we do at Visual Contenting.
We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.
It’s time to TELL YOUR STORIES WITH PICTURES!!!
