Irrespective of what many traditional businesses may believe and adopt, digital marketing has churned out to be the necessity of the hour. It has proven to be the ingredient without which any marketing campaign lacks the desired flavor to stir the appetite of a potential audience. Companies which already have an online presence are beefing up their marketing strategies, and rest are rapidly moderating their business models to ensure compatibility with the promptly evolving digital world.
Owing to the advent of technology, businesses, irrespective of their scale of operations are investing everything they have to keep up with the dynamics of today’s digital market. Companies which already have an online presence are beefing up their marketing strategies, and rest are rapidly moderating their business models to ensure compatibility with the promptly evolving digital world.
Let’s delve into some of the statistics that will help in adumbrating the importance of digital marketing:
- 72% marketers considered traditional marketing methods inadequate and moved towards digital marketing strategies to increase their revenue.
- Approximately 49% of companies have invested in a digital marketing plan, and the numbers will substantially rise in the coming years.
- In the coming years, over 80% of companies will increase their digital marketing budget which is speculated to go beyond the overall budget of the IT sector.
The primary reason why digital marketing is a dominant trend today is because of the far-reaching connection it avails. With effective digital marketing, you have the opportunity to promote your products and services worldwide with a few clicks. Owing to the digital advertising, today brands have a real-time connection with their customers and vice-versa. They are aware of the queries and expectations of their audience and hence have the informative opportunity to enhance their experience.
Additionally, the significance of online marketing amplified due to the fact that it equally caters to the SME’s as it does to the conglomerates. The cost-effectiveness of digital marketing strategies has given SME’s a host of opportunities to thrive in the market and compete head-on with the established firms. Contrary to the traditional marketing methods, online marketing is not based on a hit and try, where analysis is a complicated task. Instead, each strategy in digital marketing is backed by extensive research and analysis and the marketers can now measure the impact of the same. There is a transparency in the marketing realm that has certainly transformed the business world for the better.
This demonstrative and explicit infographic through Contentualize outlines the significance of digital marketing and the crucial role it plays in increasing the traffic, generating better ROI’s, amplifying sales, and bringing in newer opportunities for businesses of all magnitudes.
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Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
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