Happy Monday!
Following is this week's roundup about what happened at Visual Contenting and from around the web.
Enjoy!
From Visual Contenting
5 Strategies to Create Loyal eCommerce Customers This Year
Customer loyalty is awesome. When a customer is loyal to your business, you can’t really lose. Unless you do something that sacrifices the relationship, they have the potential to be a lifelong customer. And the more loyal a customer is, the more they will spend with you.
The difficulty lies in creating customer loyalty in the first place. 57% of marketers have admitted that they weren’t confident in their loyalty programs.
Privacy Policies and How They Have Changed Since GDPR
Despite recent privacy scandals, the majority of people still do not take the time to read every privacy policy they agree to. On May 25th, 2018 the European Union’s General Data Protection Regulation, or GDPR, went into effect warranting major updates to privacy policies. After updates from some of the most trafficked sites in the U.S., the average time to read the policy increased to more than 20 minutes. With the amount of time it takes to read the agreement it’s not a huge surprise that most people quickly scroll to the bottom to click the “I accept” checkbox and move on with their lives.
4 Worthwhile Online Tools to Nurture Face-to-Face Interactions with Your Customers
As someone who grew up without everyday access to the internet, I marvel at the way younger generations communicate. Today, text messaging (not being “left on read“) and social media engagement seem to give people a sense of self-worth. Especially with social media and technology as such a major part of my professional life, I often wonder if the lack of face-to-face interactions has a negative effect on the collective human psyche.
According to Fortune, one of the top two reasons first-year college students drop out of school is because of a sense of social isolation. While social media is often used as a tool to draw in leads and promote your brand, smart brands with a sizeable following may be interested in facilitating real-life interactions within their community. For you, here is a list of 4 apps and online tools that facilitate more face-to-face interactions amongst your audience.
30 Ways to Make Money from Blogging
Imagine becoming a full-time blogger, earn money by doing what you love. What can be more exciting than that?
If you’re a beginner or an expert in blogging field, this infographic will help in showing you how to monetize your blog with 30 ways to make money blogging.
Things to Do Before Starting Your Own Digital Agency
Many entrepreneurs consider starting their own digital agencies these days. The main reason is that the online world has developed and grown significantly over the past few years. Nowadays, many businesses are looking to build their presence online and make themselves known to their target audience. This creates a huge demand for services a digital agency can provide. It also means that various companies are willing to pay for a good service.
However, running a digital agency is never easy. A huge demand creates tight competition and you must find a way to win over clients and outrun your competitors on the market. Entrepreneurs who are skilled in the field of digital marketing oftentimes rush to capitalize on their knowledge and experience. But, running a business and having expertise in the certain field are two very different things. Therefore, here are a few things you must do before starting your own digital agency.
11 Evergreen Content Marketing Trends to Use Year-Round
Content marketing is still king when it comes to driving traffic to your site and getting the word out about your brand. While writing according to trends and to the season can be a good move at times, you also need to keep in mind that people access your content all year long. For this reason, it’s a good idea to have an arsenal of evergreen content marketing ideas you can use any time of year.
Content marketing gets three times the number of leads for every dollar compared to paid search. Consumers are tired of blatant advertising, so content marketing meets their need for information while offering a viable way for you to get the word out about your brand.
However, it isn’t as easy to make sure you write content that is current every season of the year. Here are 11 ways to keep your content marketing relevant all year.
701 Video Ideas that Will Stop Your YouTube Channel From Dying
Growing a YouTube channel is hard. The reason that most channels never get big is because the creators give up. In order to gain any momentum you need to post on a regular basis, and in order to post a lot of videos you need a lot of video ideas. Coming up with video ideas is especially difficult when you’re new and don’t have much of an audience to give you feedback.
Having a list of video ideas ready to go can be the difference between keeping your channel alive long enough to attract an audience and letting it wither away. This graphic from filmora.io has 70 ideas from 14 popular categories on YouTube, and there are hundreds more in the free 701 Video Ideas eBook.
Why You Should Stop Wasting Money on Digital Ads
Did you know that Procter & Gamble (P&G) has recently announced that they won’t be investing in digital advertising?
Wondering why?
Most of the time, digital ads don’t even reach the target audience. And most internet users don’t want to be bombarded with ads. It’s very annoying to experience an interruption in the otherwise smooth-running browsing process.
To get rid of irritating and annoying ads, many internet users use ad blockers. That’s why the use of ad blockers has also increased.
Also, digital advertisements from brands can really look spammy and much too salesy. There is also the issue of trust and credibility. Digital ads cannot easily win the trust of your target audience.
Still not convinced? This post will give you four of the most important reasons you should stop investing in digital ads.
How to Create Your Content Strategy
This infographic from Salesforce discusses about how to create your content strategy from getting to know your audience and where they are in your funnel to doing keyword research, determining your content types, to estimating how long it takes to produce your content.
What Your B2C Website Needs to Stand out from the Competitors
One constant in business-to-consumer operations is that you’ll have competitors, and if you don’t, you soon will. Sure, your current customers may stay with you because they know you provide quality customer service, but how do you attract new customers who can choose someone else? Your website is the key to standing out.
There are approximately 1.9 billion websites in the world, yet only around 200 million of them are active at any given time. While only a portion of those are B2C websites, you can see if you want to grab the user’s attention, your website had better be the best it can be.
Here are 11 things that can help you stand out from the competition and turn site visitors into customers.
3 Tech Tips for Any New Startup
Deciding to launch a startup is something that requires vision and a great deal of determination. If you’ve recently started one, then you can likely relate with these sentiments. It takes a combination of a good team, the right information, and resources to get a startup off of the ground. In addition to these things, if you want to see growth in your startup, it’s imperative that you learn to use technology. Whether you happen to be tech-friendly or not, there are several reasons that you should learn more about how to use technology and how it can benefit your business. Some include helping streamline your processes, enabling you to be more productive, and helping you stay up-to-date with new innovations. On that note, this article is going to give you three tech tips if you’ve newly launched a startup.
From Around the Web
4 ways automation can give you an edge in your #ecommerce campaignshttps://t.co/8Il0us0ABr Via- @wordtracker #EcommerceMarketing #DigitalMarketing pic.twitter.com/Ku6IrO9Xro
— Shane Barker (@shane_barker) July 20, 2018
Some helpful #Instagram tips... How to Get More Instagram Comments Without Being Sleazy (or Desperate) | Agorapulse https://t.co/nb7qQQqHEy #instagramtips pic.twitter.com/ljVm2U7mpE
— Darcy Schuller (@darcyschuller) July 23, 2018
Master Twitter like a Pro! Grab these 12 Power User Tips and Hacks - https://t.co/6Ayw1uChDC #twittertips pic.twitter.com/SalhZC0O3J
— Darcy Schuller (@darcyschuller) July 28, 2016
Struggling planning for a social media campaign? Here's a guide that will help https://t.co/ioRJm0zqUj
— razorsocial (@razorsocial) July 22, 2018
Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.
It’s what we do at Visual Contenting.
We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.
It’s time to TELL YOUR STORIES WITH PICTURES!!!
