Weekly Content, Social and SEO Roundup (March 12 – March 19 2018)

Happy Monday!

For those of you who aren’t aware of our site’s new functionalities, following are what you can do with Visual Contenting platform.

  • For agencies/freelancers: If you’re freelancers or agencies looking to promote your marketing services, you are free to offer your services to other fellow marketers and entrepreneurs directly from our site. You just need to create your account and submit to become our vendor.
  • For marketers: You can find your dream jobs (part-time, full-time or temporary positions) in marketing via our job board.
  • For entrepreneurs/agencies: find your team members by posting a job on our job board. If you’re looking for talents for a specific task/project in marketing, visit our marketing service page to find the right one.

This is what’s happening at Visual Contenting and around the web. Enjoy!

From Visual Contenting

5 Tips to Driving Traffic to Your Website While on A Budget

As an entrepreneur, having a strong online presence is critical in this digital era. Almost every business has a website nowadays. A great business website is an excellent marketing tool. However, driving traffic to your website can seem like a daunting task particularly if you are running low on a budget. Luckily, there are several low-cost ways to drive traffic to your website. Let’s look at 5 tips to driving traffic to your website while on a budget.

5 Main Ingredients That Eliminate Cart Abandonment for Your E-Commerce Business

Shopping cart abandonment is one of the biggest roadblocks in the holy grail of e-commerce conversion. You can have as much traffic as you want and design your website perfectly, but if your cart abandonment rates are high, all your efforts will go to waste.And, this is embarrassing when an online store puts so many efforts to boost sales.Don’t worry, a lot of e-commerce businesses have faced similar problems and there are varied ways to fix them. The onus lies with the store owner to ensure that the grey areas are taken care of to avoid leakage in the sales funnel. All successful e-commerce stores have taken steps to lower cart abandonment rates and addressing this issue on priority is important.

Since on an average cart abandonment rate is somewhere over 60%, we have listed out four essential elements that can curtail the cart abandonment in e-commerce businesses.

Issue Solved: 6 Biggest Social Media Marketing Challenges Resolved

Social media is clearly one of the most valuable and used marketing tools we have at our disposal. In order to work well, this marketing channel has to be strategically planned with nothing left to chances.

Set the Clear Goals

As with any other business activity you are conducting, you cannot recognize success unless you have clear goals. It is important to know what your social media campaign is used for. Is it to run surveys and find out more about your target audience, to raise brand awareness, to increase your website’s organic traffic, or to increase sales? Each of the goals requires a unique approach and encompasses different business activities.

Terrible Advice about eCommerce Web Themes that You Have Probably Heard

As an entrepreneur, there’s always going to be someone standing around to give you advice: “Invest in this. Don’t invest in that. Go here. Don’t go there.” Who should you listen to?

You need to research everything you hear or read before you draw conclusions. When it comes to your online store’s themes and design, there is a plethora of information available to you, including lousy advice. You may not lose everything when you follow bad advice about your website theme, but you can definitely pile-on stress and lose touch with other critical aspects of your business. This is the terrible advice I’ve heard about eCommerce web themes that I wish I’d never followed.

From Around the Web

10 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing.

But is this buzzword-laden tactic actually worth your time and energy?

According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers — right?

Not so fast. Even though a majority of marketers believe influencer marketing is a viable tactic, it’s still incredibly challenging to report accurately on influencer campaign ROI. In fact, 78% of marketers said that determining the success of influencer marketing campaigns would be a top challenge this year.

Does Buying Instagram Followers Work?

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.

Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to pay for your first couple thousand followers.

3 Sales Emails You Should Never Send Over the Weekend

As a rule, salespeople should never call or email outside normal business hours — before 8:00 a.m. or after 6:00 p.m.. You’ll read many articles recommending salespeople call after hours to get past assistants or front desks — but I wouldn’t recommend it. Why?

Well, the only time you should reach out to a prospect is when you assume they’re also working. When sending emails over the weekend, it’s likely you’re the only one on the job. To your prospect, weekend correspondence looks like you can’t manage your time efficiently or, worse, you’re desperate.

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” I love that. We as marketers are benefiting society at large!

Using Email to Increase Repeat Purchases for your eCommerce Store

Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails become important.

4 Old-School Marketing Tactics Making a Comeback in 2018

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door.

But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve.

More than 60% of marketers say their Facebook Ads aren’t working.

So the try organic posting. But, Facebook organic reach is hovering at just 2%.

Social media traffic in general? It’s half of what it was just a few years back!

What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%.

Email marketing is great…

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If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.

Happy marketing!

Contributor
Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story. It’s what we do at Visual Contenting. We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time. It’s time to TELL YOUR STORIES WITH PICTURES!!!