With each passing year, ecommerce continues to assert its influence in the world of retail. Some projections see ecommerce accounting for more than 17% of all retail sales by 2022. And as more retailers are investing in digital storefronts for their businesses, it is becoming increasingly difficult for ecommerce sites to stand out amid so much competition.
In 2018, the ecommerce sites that are truly making names for themselves in the competitive landscape of internet retail are those that focus on improving the customer’s experience through great design. Since online shopping can lack a lot of the sensory aspects involved in brick-and-mortar retail, ecommerce sites need to pay special attention to the way that design makes an impression on the customer.
Current trends in ecommerce design are all about innovatively narrowing the gaps between an online and offline shopping experience. Customers may not be able to see the product right in front of them when shopping online, but striking developments in product photos, integrated videos, and scrolling galleries can also inspire confidence in a purchase. And while online shopping has historically lacked the discovery element of shopping, creative category pages are reintroducing that feeling of finding something magical that you weren’t even looking for.
Check out the following infographic from WhatsTheHost to explore some of the latest trends in ecommerce design.