It is information era in which internet is restructuring our lives by making it much easier and productive. One significant difference we can notice is that the conventional storefronts are now moving on to web pages and acquiring a global face. Whatever the other changes internet has brought in, the most significant one is of e-Commerce which revolutionized the entire shopping scenario. If you are a business owner who wants to take benefits of this revolutionary change, here are some tips.
Finding E-Com Success
There are many random factors affecting e-commerce businesses adversely. According to a study conducted by KISSmetrics, in US market the ballpark value of an online customer lost is around $289. The reasons for such a loss can be many as:
- Slow page site loading speed
- Unworthy content
- Promotional overkill
The primary requirement to build customer loyalty is to think of ways to boost customer retention, for which you need to pay keen attention to three significant aspects of maintaining an online storefront.
Establishing an in-depth Relationship
When it comes to the online shopping experience, the first impression can go a long way, and the brand name gets a stamp on the consumers' mind. Ensure that you succeed in creating this best impact on all your customers and then back it up regularly with loyalty-building exercises. You can think of loyalty programs as cash backs, premium registrations, or subscription services. Rewarding the returning customer by offering discounts, coupon codes, and special festival offers can contribute positively.
Meantime, one important thing to discuss is business debts which may grow out to be one of the biggest reasons for complete collapse overtime if not appropriately managed. Unfortunately, many of the business owners, even though they are good at marketing and finance management, still don't know how to get rid of multiple debts with a long-term strategy. Providers can offer you a personalized and efficient service in terms of active debt management.
Create an Adorable User Experience
On establishing a customer relationship, the need is no actually to maintain just an attractive and flashy website. They may ultimately grow tired of such repeated imagery and promotional offers. So, you need to always supplement them with useful content, tips, reviews, user guides, product comparisons, description and everything they may otherwise want to take a purchasing decision or to gather more info.
Fast Shipping and Liberal Return Policy
You can ask any of your random customers and see that this is one primary concern of any and every online buyer. It is easy and fun-filled to buy online, but the most dreaded part of it is the wait for the package to reach safely to the buyer. Making it even worse, if so, is the need to return a product which does not provide the fullest satisfaction to the buyer. Thus, one core area you need to work on to build customer loyalty is shipping and return.
Once if you set these three essential components right, you have half succeeded in your efforts towards building customer loyalty. Next, you can start working on more specific aspects of establishing e-commerce business, which we will discuss in the forthcoming articles.
Isabella Rossellini is a marketing and communication expert. She also serves as a content developer with many years of experience. She has previously covered an extensive range of topics in her posts, including business and start-ups.
