Thanks to the information overload brought about by the internet and social media, people are now more distracted than ever.
Here’s a common example: whenever you’re having a hard time on an important task, what do you do? Often, we allow ourselves to take a break and just “check in” on our social media accounts to see if there’s anything we missed. After a few minutes of scrolling, we see funny cat videos, and we look back at our watch and wonder where the last hour of our lives went.
Don’t worry, you’re not alone. Content marketers know this, and that’s why there’s a premium nowadays on writing short yet substantial content full of meaning.
Whether you’re a small business or an established brand, writing content that speaks to your target audience in the least amount of words possible is one of the aspects of an effective digital marketing strategy.
How important is it to have a buyer persona when creating content online?
Writers know that when you write for everyone, you write for no one. That’s why it’s important even for businesses to have a target audience in mind when writing their content. Having a buyer persona is the first step to creating messages that will reach and connect with your target audience.
In the infographic below, MicroCreatives illustrates the different strategies for creating effective content that will attract readers to your website. Starting with the buyer persona, the infographic gives a brief overview of the different kinds of content to choose from such as articles, case studies, and ebooks. Marketers who have a hard time coming up with ideas can learn a thing or two on how to come up with creative ideas to keep your readers engaged and interested.
In the end, no matter who your buyer persona is, the best way to reach your target audience is to create quality content that communicates a message to your audience—not adds to the noise in an already distracted online world.