There are many challenges modern marketers face. When asked, many explained their top goals and biggest challenges when it came to their email campaigns. How do you conquer such problems, though? Here are the marketing strategies successful companies invest in.
58% of marketers admit that increasing their engagement rates is their number one goal; 58% of marketers admit that increasing their engagement rates is their number one goal Click To Tweet Yet 44% also say it’s their biggest challenge. Segmentation, personalization and automation are applied to email marketing campaigns to make them more successful.
Relevant data, segmented into demographics can create personalized content; including personalized subject lines makes your emails 26% more likely to be opened. Personalized subject lines makes your emails 26% more likely to be opened Click To Tweet Use automation to send emails in a timely-manner, and your customers will remain interested with targeted information relevant to them.
Improving customer acquisition can also be troublesome for some companies. Many marketers use social media to reach out to new audiences, however, email is 40x more effective than Facebook and Twitter. Invest in technology and email packages which include mobile-friendly templates, and increase your email campaigns reach. Make sure your emails can be opened over all electronic devices so you can target different markets and demographics.
Not one company is the same, however, many marketers have the same struggles and goals. Compare your email marketing strategies with your competitors, and if theirs is more fruitful, learn from their success.