How to Create Great Content on a Small Budget

As is often the case, the marketing budget is usually seen within a business as a ‘nice to have’ rather than essential. Therefore, if you are a marketer or a company wishing to increase their marketing activity, you could be working against the challenges of a small budget with no room for growth. Fortunately, there are some simple and free solutions that you might find useful to help you to craft professional, engaging content that generates more leads for the business.

High-Quality Videos

We have seen massive changes in consumer behaviour in the last decade, mostly influenced by technology and the desire to make quick online purchases or to browse the internet to find information. Laptop and smartphone manufacturers understand the importance of being able to create great content and therefore strive to produce the technology that will enable you to do so. For example, you are now able to record a high-quality video using your smartphone alone. You can also use a YouTube editing app to make quick, easy changes and get your content uploaded quickly.


You can also use your mobile phone to create excellent podcasts. Download any of the popular podcast recording apps, and you are ready to go with your podcast. It usually helps to develop a script rather than rely on people chipping in with what they think is useful content. The more structure your podcast has, the more effective it will be in hitting your marketing goals. If you want to give your podcast a popularity boost, then try buying SoundCloud followers at Social Media Daily. Social Media Daily can boost your podcast’s popularity, resulting in more traffic and greater interest in your product or services.

Social Media Management Tools

If you use social media as one of your main marketing channels and you’re trying to manage multiple social media accounts, you could find that you are constantly losing time hopping backwards and forwards from one platform to another. You can use Hootsuite to manage up to three social media profiles from one place on its free plan or pay a small fee if you need to update additional platforms more regularly.

Email Marketing Software

You will no doubt have heard of MailChimp, as it is one of the most used email marketing solutions available. The fact that it offers a decent free package makes it a firm favorite with marketers who are trying to keep costs down without compromising on the quality side of things.

Free Graphic Design Tools

Now one of the best design websites that marketers use for free content creation is and These websites are perfect for designing anything from professional looking infographics to business cards, and social media cards to flyers. Pretty much any marketing material design you could ask for, it is all there with free templates, free images and some great other features. Like most things that are free, there are some limitations, but you really can produce high-quality content using Canva and/or Snappa rather than turning to the more expensive Adobe design offerings.

There truly are loads of great free tools and apps that will help you to create fantastic content at little or no cost at all. All you have to do is conduct a little bit of research beforehand.

Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.