Incepted in the year 2001, StumbleUpon is a social bookmarking website that essentially coordinates the distribution of site content. When a user discovers and rates a site by offering it a “thumbs up”, the website spontaneously becomes a favorite of that user. On the other hand, if a user dislikes a site, he can give it a “thumbs down”.
By effectively put to use as a marketing tool, StumbleUpon facilitates to promote a brand name, and it helps to enhance search engine Page Rank and increase traffic flow to your website. Also, it is possible to analyze how well your website is performing by knowing the number of StumbleUpon visitors to your site and how they are interacting with your site.
StumbleUpon Is an Ideal Tool to Increase Traffic
Getting more traffic for a new website can be a hard task if the website owner relies solely on search engines. This is due to the reason that proper SEO calls for a great deal of time as well as skill and still, it may be difficult to make it to the top of SERP. So, the best alternative is using StumbleUpon for generating site traffic. Through this process, site owners can get their own following of visitors while boosting their search engine rating and Search Engine Marketing.
Basically, this social networking site enables members to bookmark or ‘stumble’ sites that are interesting to them. Also, other members who see what sites got ‘stumbled’ by making use of StumbleUpon’s special toolbar. As they surf through the stumbled sites, they can offer it either a thumbs up or a thumbs down rating. It is essential that you need to ensure to index your sites in the appropriate category or else, your site might be seen as spam and will receive a ‘thumbs down’ by StumbleUpon visitors.
Another aspect you need to bear in mind is that the traffic you receive through StumbleUpon may not get you a lot of sales as the users are passive visitors. To tide over this hassle, you need to include an extra incentive to drive interest to your offers. Most of the Internet marketers accomplish this through opt-in pages. These pages are intended for visitors to provide their email address, or other information, in return for a freebie. By using the information you access from the opt-in page, you are facilitated to initiate email marketing or direct mail marketing to establish more personal communication with your visitors and enable conversion.
Advantages of StumbleUpon
StumbleUpon Enables Free Traffic
StumbleUpon, when used in the proper manner can generate high amount of traffic almost instantly. But still, it requires added efforts to convert this traffic to actual buyers of your products/ services.
Helps Build a Network of Friends
Also, StumbleUpon allows you to build a network of friends that will assist you out by stumbling your content, and you reciprocate the same for them as well. One of the best methods to ensure that your friends will stumble your content is to share your sites with them. By this way, your pages will be the first ones they come across when they start their stumbling session.
Rate And Leave Comments
StumbleUpon also is highly easy for you to rate and leave your comments. Either you can comment on the StumbleUpon site, or can leave your comments on the stumbled page itself in case there is a comment box. This facilitates you to establish your online credibility when you leave a comment, others may also follow suit.
Build Back Links
StumbleUpon enables you to customize your settings so that you are able to stumble across a specific set of websites. This assists you to find new websites where you can leave your comments and build back links to your site.
StumbleUpon has been reckoned as one of the leading referral traffic social media networks which is highly useful to boost traffic to your site/blog. Apart from enhancing traffic flow to your site, it boosts the credibility of your site when number of people give a thumbs up and a review of your site content that gets wide exposure.