The holiday season is the best time of the year for app marketers to up their game due to obvious reasons. Everyone is keen to buy gifts, and using mobile apps as a way to purchase gifts is fast-becoming the norm. In the gaming and shopping niches alone, the spikes in installs and purchases are all too lofty to be denied. Knowing this, any serious app marketer is definitely quick to spot the glaring opportunity that this brings.
The infographic outlined below offers data about the said spikes, besides (and more importantly) giving a few invaluable tips any app marketer, who is keen on boosting their app and sales during the holidays, should certainly employ. It highlights the importance on how you as the app marketer should tap into the holiday season in order to better understand what your audience wants and how you can improve specific aspects of your app further to make the most of the holiday season’s shopping rush.
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