Often when you mention creating content for a website people usually jump to the idea of articles being written for a site. Now articles are some of the primary pieces of content that can help increase rankings for a site. However, it’s important to consider other sources of content, and it’s better for the user experience to mix up the content.
When you’re working with your marketing team or agency make sure they have different ideas to content creation. Just about anything your business creates can be used as content, and here are seven great examples of content your company can be creating.
Infographics
Infographics took over the scene a few years ago and just about every marketer started creating infographics. Now many did well and many were never seen. Why were some of these infographics never seen? Often a company will create an awesome infographic, but has trouble getting it in front of eyes. There are thousands of excellent sites where marketers can submit their infographic and these include social bookmarking sites, industry specific sites, infographic submission sites, etc.
Another reason why these pieces of content never get seen is because the infographic lacks new ideas. There’s often duplicate infographics for a number of different industries. When creating these infographics it’s important to be original and unique. Create an infographic that no one has seen before, provide information people want to know about, Take your time and build a well-designed, helpful, entertaining graphic, don’t rush things and post it before it’s complete.
Recommended: Powerpoint Infographics Templates
Video
Video is quickly taking over as some of the most viewed content on the web. Here are some excellent video statistics that show how much of an impact it can have on a business.
- Users are 64% more likely to make a purchase online after watching a video. Users are 64% more likely to make a purchase online after watching a video. Click To Tweet
- Video in email leads to 200-300% increase in click through rate. Video in email leads to 200-300% increase in click through rate. Click To Tweet
- 65% of marketers plan to increase their mobile ad budgets for video. 65% of marketers plan to increase their mobile ad budgets for video. Click To Tweet
- 59% of executives would rather watch a video than read text. 59% of executives would rather watch a video than read text. Click To Tweet
Now what does this mean for businesses? It means you need at least one video talking about a product or service. Make sure to keep it short and to the point, 5% of users will stop watching a video after 1 minute, and 60% will stop after 2 minutes. 5% of users will stop watching a video after 1 minute, and 60% will stop after 2 minutes. Click To Tweet This means you need to grab their attention, tell your story, and remind them about the story before they stop watching.
Recommended: Is It a Good Idea to Equip Product Pages with Video Content?
Industry Interviews
Although technically an article, this is a different approach to the typical blog post. Work with experts in the industry to create a blog post based on popular questions people are asking. An example may include, ‘Interview with 30 interior designers on properly using space’ which can be posted on your furniture blog. Contact these experts and have questions ready for them. People are always excited to share their knowledge, especially if you consider them an expert in the industry. Once the article is posted share it with your interviewees, they will be excited to link to it and share it on their social media.
Widgets
One great example is a loan calculator. Just about every mortgage site has one, every auto loan or dealership features a calculator. Some of which are better than others and get much more traffic. Not only can the widget bring in some additional visitors, it can be a great way to build some excellent back-links. Give site owners the opportunity to share the widget on their site. Provide them with the code to the widget, which will link back to your site.
Podcasts
Creating your own podcast can be an easy way to get a message out to your followers. It can be difficult to get a following, however like social media, it’s important to be consistent and provide value with your content. Don’t have a podcast created, just to have one. Take the time to address issues people want to know about, share your experiences, have experts join in.
Case Studies
In most cases these pieces of content are similar to articles and infographics merged into one. The importance of these is to show readers the business’s accomplishments. Have you had success with a new software you created? Show your customers how it has affected your business. Has a client used a product of yours and seen a drastic change in their company? Share their experience with your readers. Provide lots of information, how it was done, what were the results, and show lots of graphs and images.
SMS
Not too many sites will add a call to action that involves collecting someone’s phone number. However, many businesses are beginning to experiment with this new approach, and it makes sense why. Every year mobile searches and traffic see a big jump, why not send content directly to those sources?
Typically, if a business creates a new content piece they will send it out on social media and add it to an email newsletter. The future we may see more content getting to us through SMS messaging. There are more mobile devices in the world than there are human beings, which gives billions of ways to reach consumers.
It’s important to consider some of the following;
- Don’t over message, about 3 each month.
- Message consistently.
- Message at normal times.
- Provide a way to unsubscribe.
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Chris Hickman is the Founder and CEO at Adficient with 14 years of experience in search marketing and conversion optimization. In 2006 he founded Adwords Suspension and Google Penalty recovery service at GetBackonGoogle.com to help businesses and websites to get back on Google.
