How’s your email engagement program working? If you’re like many people, your engagement probably ebbs and flows—but it’s an important asset to analyze and constantly improve. If people remember signing up and get what they think they should from your company, then their chances of staying engaged with your brand are improved, too.
But if you’re not meeting those needs, then you’re likely missing out on the benefits of email subscribers. Re-engaging them isn’t hard, but it takes effort. For starters, nothing should be sent out that isn’t optimized for every single tech device out there. That takes testing. You also need to give email subscribers some control over the content that they’re getting and when they’re getting it, too.
Want more tips on boosting email engagement, check out this infographic shared by Salesforce Marketing Cloud for ideas.