Personalization Is the Key to Customers’ Hearts, Minds and Wallets [Infographic]

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Personalization is the key to customers’ hearts, minds and wallets

Most marketers say that personalization can have a significant impact on:

  • 75% customer retention rates
  • 73% lifetime customer value
  • 71% customer advocacy rates
  • 71% promotion conversion rates
  • 66% average revenue per transaction

91% of shoppers admit they would be likely to act on a well-targeted email offer.

91% of shoppers admit they would be likely to act on a well-targeted email offer. Click To Tweet

62% of global consumers worry about their personal data being used for more than marketing purposes.

62% of global consumers worry about their personal data being used for more than marketing purposes. Click To Tweet

91% of global consumers will give trusted brands their personal information.

How do you get personalization to pay off?

Do’s and don’ts for marketing emails.

Do’s

  • Go beyond first name
  • Use past purchases to forecast future purchases
  • Analyze email history
  • Target geographic locations for types of products
  • Remember their birthday

Don’ts

  • If you can’t do it right, don’t do it at all
  • Don’t use an “expert” to help market your products
  • Don’t go overboard with volume
  • Don’t neglect mobile

Infographic courtesy of GetResponse.


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  1. […] Personalization is the key to customers’ hearts, minds and wallets Most marketers say that personalization can have a significant impact on: 75% customer retention rates 73% lifetime customer value 71% customer advocacy rates 71% promotion conversion rates 66% average revenue per transaction 91% of shoppers admit they would be likely to act on a well-targeted… [Read More]  […]

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