Personalization Is the Key to Customers’ Hearts, Minds and Wallets [Infographic]

Personalization is the key to customers’ hearts, minds and wallets

Most marketers say that personalization can have a significant impact on:

  • 75% customer retention rates
  • 73% lifetime customer value
  • 71% customer advocacy rates
  • 71% promotion conversion rates
  • 66% average revenue per transaction

91% of shoppers admit they would be likely to act on a well-targeted email offer.

91% of shoppers admit they would be likely to act on a well-targeted email offer. Click To Tweet

62% of global consumers worry about their personal data being used for more than marketing purposes.

62% of global consumers worry about their personal data being used for more than marketing purposes. Click To Tweet

91% of global consumers will give trusted brands their personal information.

How do you get personalization to pay off?

Do’s and don’ts for marketing emails.

Do’s

  • Go beyond first name
  • Use past purchases to forecast future purchases
  • Analyze email history
  • Target geographic locations for types of products
  • Remember their birthday

Don’ts

  • If you can’t do it right, don’t do it at all
  • Don’t use an “expert” to help market your products
  • Don’t go overboard with volume
  • Don’t neglect mobile

Infographic courtesy of GetResponse.


Contributor
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.

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