Using Content Marketing Strategies in B2B Emails [Infographic]

0
141
views

With 191.4 billion emails flying into global inboxes daily, grabbing your customer’s attention with an email can feel like a shot in the dark.

Almost all 93% of B2B marketers are using content marketing (CM) techniques to engage current customers and attract new ones.

Almost all 93% of B2B marketers are using content marketing (CM) techniques to engage customers. Click To Tweet

The Payoff?

More content.

78% of marketers using CM most effectively are producing more content than they were a year ago.

78% of marketers using CM most effectively are producing more content than they were a year ago. Click To Tweet

Less trouble producing that content.

Only 35% of the most effective content marketers find producing engaging content challenging as opposed to 61% of the least effective content marketers.

Only 35% of the most effective content marketers find producing engaging content challenging. Click To Tweet 61% of the least effective content marketers find producing engaging content challenging. Click To Tweet

The majority of B2B marketers are employing CM on social media (87%) and on their websites (81%), but how can you use CM in your emails?

The majority of B2B marketers are employing CM on social media (87%) and on their websites (81%). Click To Tweet

Read more about how to use content marketing strategies in B2B emails via the following infographic shared by GetResponse.