Using Content Marketing Strategies in B2B Emails [Infographic]

With 191.4 billion emails flying into global inboxes daily, grabbing your customer’s attention with an email can feel like a shot in the dark.

Almost all 93% of B2B marketers are using content marketing (CM) techniques to engage current customers and attract new ones.

Almost all 93% of B2B marketers are using content marketing (CM) techniques to engage customers. Click To Tweet

The Payoff?

More content.

78% of marketers using CM most effectively are producing more content than they were a year ago.

78% of marketers using CM most effectively are producing more content than they were a year ago. Click To Tweet

Less trouble producing that content.

Only 35% of the most effective content marketers find producing engaging content challenging as opposed to 61% of the least effective content marketers.

Only 35% of the most effective content marketers find producing engaging content challenging. Click To Tweet 61% of the least effective content marketers find producing engaging content challenging. Click To Tweet

The majority of B2B marketers are employing CM on social media (87%) and on their websites (81%), but how can you use CM in your emails?

The majority of B2B marketers are employing CM on social media (87%) and on their websites (81%). Click To Tweet

Read more about how to use content marketing strategies in B2B emails via the following infographic shared by GetResponse.


Contributor
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.