Do you find these stats familiar when it comes to video marketing?
- 70% of marketing professionals report that video converts better than any other medium – Vidyard.
- 65% of executives have visited a vendor’s site after watching a video – Forbes.
- When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester.
You can read more stats about video marketing here.
Videos play a huge part in your content marketing strategy and you don’t want to miss out great opportunities hanging around with it.
You can add videos to the top of your sales funnel to convert more leads, more email opt-ins or at the end of the funnel for more loyal customers.
One major problem with video marketing is that it’s expensive and time consuming. Taking head shots requires more talent from your team, you gotta have a good face on the camera or some kind of public speaking skill. For many reasons, animated videos can be a good alternative.
Today, we’ll introduce you a popular online video creation tool that can help you create incredibly great animated videos within minutes. Yes, you get it right; using this tool you can easily create your own animated videos in less than an hour. And what I mean is a professional video, not any video for the sake of videos.
And the tool that I’m talking about is Powtoon.
Powtoon is a cloud-based tool that allows you to create videos in next to no time using pre-made templates or from scratch. Since it’s a cloud service, you don’t have to download or install anything, just go to its website, signup for an account and you’ve done.
Pros and Cons
What I like about this site is that it’s amazing with a lot of templates to choose from, the animation and transitions will definitely make you stand out with your videos or presentations, whatever it is that you’re creating. You have a wide range of options for your video types, from cartoonish to something more professional or classic.
What I dislike about this tool is that it’s loading pretty slowly, but acceptable given that we have more patience. Overall, this tool is great compared to other video creation tools available on the market.
Types of Explainer Videos that You Can Create with Powtoon
Using Powtoon, you can create a variety of videos and presentations.
Creating videos on your own is not that hard especially when you know the process and with the help of Powtoon, it’s a piece of cake.
First thing first is writing your script. What’s your story? What’s your message that you want your audiences to remember once they finish watching your video? This is very important as it decides whether your video is a success or not.
When your script is ready, the next step is to sketching out a storyboard for your script. A storyboard is a set of sketches that you outline to describe each scene in your script including the actions or what’s happening and the visual aspects of your video.
Learn more about steps by steps to create professional videos here.
If you know or have new marketing tools that you want to share with Visual Contenting community, remember to give us a shout.