What is a landing page?
A landing page is a standalone web page focused on a single offering with a single purpose.
You can use a landing page for almost anything.
Use them for lead generation, clickthroughs, getting signups, or even thanking a user for signing up.
Why do you need landing pages?
Creating multiple landing pages to target different audience segments is the single most effective way to reach multiple audiences with targeted offers.
Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. (Hubspot)
If you’re struggling to optimize your landing pages for better conversion rates, this infographic from Instapage can be your ultimate landing page optimization cheat sheet.