While the ubiquitous Facebook has been around for over a decade now and it is hard to imagine life before the social media giant, its kid sister Instagram turns five this October. Yet, in the five years since Instagram launched, it has amassed more than three hundred million monthly active users who share seventy million images a day on the photo and video-sharing site.
Did you know that the average caption on Instagram is one hundred and thirty-eight characters long including hashtags? Or that “@mentions” in captions get fifty-six percent more engagement compared to those that do not include another user handle. What is even more interesting is the fact that Instagram may not have even been called Instagram at all as it was originally called “Codename” before it launched to the public.
For more insights into the fascinating rise of Instagram, its community, its development and its brand power, have a look at this Gifographic created by One Productions to celebrate Instagram’s fifth birthday.