SEO or Search Engine Optimization drives you to the top of organic results. When done in the proper way it has page at the top of the ranking.
- 70% of the links search users click on are organic.
- SEO leads have a 14.6% close rate.
- 75% of users never scroll past the 1st
- 66% marketers have increased their SEO budget.
- The top 3 results get 61% of all search clicks.
SEO is rewarding but SEO is a multi-way process. You should always avoid the following mistakes to ensure your results are truly rewarding.
- Keyword stuffing
Keywords are crucial to drive SEO success. Keyword stuffing will attract Google for sure, swiftly followed by a kick down.
Avoid keyword stuffing
- Broken links
A hyperlink that ceases to point to its intended page. Broken links will earn you a bad reputation.
Ensure regular housekeeping of your site.
- Copying content
Don’t steal or copy ANY content from your competitor. It is illegal. Google can and probably will push the ranking of your site down or even worse they can de-index it altogether.
Use your own initiative and spend some time write something awesome.
- Content duplication
Never create duplicate copy of the same page within your own website. This is bad practice and Google will often only index one page.
Write unique copy for every page that engages your site visitors and increases the time a visitor spends on site.
- Poor content quality
Poor content that has been hurriedly made or by incompetent people. As always, content is King.
Build a solid content strategy, pick topics that are interesting to your target audience, write effective, well-researched and informative content, and always proofread the work.
- Non-unique title tags
Abstain from putting the same page title in different pages. CMS systems like WordPress, Joomla and Drupal might be responsible as they sometime auto-generate titles.
Make unique page titles to have a 3 fold effect
- Search engine crawlers index each correctly.
- Makes sense to the end user.
- Tells crawlers that your content is relevant.
- Non-unique Meta descriptions
Repetitive Meta description in each page.
Make Meta descriptions as persuasive and descriptive as possible within the 160 character limit.
- Non credible links
Linking to pages that have zero or very low PR and hence zero or non-existent credibility.
Think more about quality than quantity. Link to high PR sites or an authoritative blog.
- Avoiding the use of analytics
If you don’t measure your website traffic, then you can’t measure the impact of SEO.
Configure Google Analytics and Webmaster tools to your website.
- Optimizing the wrong keywords
Populating your site with words that do not suit your pages or words that people don’t search.
Make sure that you’re using the keywords that people are actually searching for. Proper keyword research will reap massive rewards.
Infographic courtesy of Fertile Frog.
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