About this podcast series
The Marketing Automation 101 Podcast from Visual Contenting discusses about the inside out of marketing automation, visual communications and how they can help small to medium businesses succeed through proven methods, best practices and expert advice.
You can subscribe to this podcast series via iTunes, RSS, SoundCloud and Stitcher.
91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels.
Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)
But what is marketing automation? And how you can use it to grow your business?
Listen to this podcast episode to learn more about this.
Here are the main ideas:
The What
It all starts with CONTENT.
Marketing automation starts with a well-defined content strategy.
It is a category of technology that allows companies to measure marketing tasks and workflows. It refers to software platforms and technologies designed for marketing departments to more effectively market on multiple channels online. This can be for e-mail, social media and websites and any other automate repetitive task.
Although the original focus was on email marketing automation, it now has a broad range of automation and analytic tools for marketing especially inbound marketing.
User experience is ranked as the highest importance to customers. A majority of the users think automation is worth the price. Once a customer has defined exactly what they want, the automation is customized to fit their needs.
The Why
Benefits of using marketing automation are improved lead management and nurturing, measurable results, enhancing targeting and personalization, seamless campaign execution and tracking, marketing and sales alignment, increases efficiency and productivity and better customer relationship management. Users have the ability to shorten their sales cycles and close deals more quickly.
Marketing automation reduces human error, management complexity and measures and optimizes your efforts.
Below are some of the ways marketing automation can help your business.
Number 1
Helping businesses transform outbound lead generation to inbound, enabling them to be found more easily by potential customers.
Number 2
Helps marketing and sales teams to maximize and increase the revenue.
Number 3
Improve marketing accountability.
Number 4
Enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience.
Number 5
Tie inbound, outbound and lead nurturing programs together and maximize their returns on marketing investments.
Number 6
Drive revenue by aligning marketing and sales activities.
Number 7
Drive quantifiable results.
Number 8
Organize, grow sales and save time.
The How
Marketing automation focuses on moving leads from the top of the marketing funnel to sales ready leads at the bottom of the funnel. It is commonly used in business-to-business (B2B), business-to government (B2G) or with longer sales cycle business-to-consumer (B2C). Companies were forced to change how they market and sell because of the changing buyers behaviors.
Marketing automation has the ability to expand the value and impact of your clients, capture lead intelligence, improve lead-to-sale conversation rates, drive purchasing and enhance the overall customer experiences. It takes traditionally manual tasks and automates them, making the tasks more efficient.
The leading players for marketing automation are Act-On, Eloqua, HubSpot, Infusionsoft, Marketo and Pardot, although there are many others. The fundamental communication tools leveraged by these marketing departments are good for coordinating all of the interactions with potential buyers and existing customers.
Listen to this podcast now!
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Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.
It’s what we do at Visual Contenting.
We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.
It’s time to TELL YOUR STORIES WITH PICTURES!!!
