The Dynamic Duo – Marketing Automation and CRM Platforms [Infographic]

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Marketing automation and customer relationship management (CRM) are complementary tools that only reach their full potential when paired together. If you’re thinking about integrating your existing CRM with a marketing automation system, it’s important that you understand the benefits this will provide and the steps that will be required for implementation. So, let’s get started!

This infographic from Pardot gives you a clear comparison between marketing automation software and CRM platforms.

The Dynamic Duo - Marketing Automation and CRM Platforms [Infographic]