Discover why your content marketing should be digestible in a lunchbreak . . .
Our attention span is shrinking – so make your marketing bite-sized and irresistible, or be left behind . . .
Sorry to break it to you . . .
. . . but we are officially attention deficient.
- 12 seconds: Our average attention span in 2000.
- 8 seconds: Our average attention span in 2013.
- 9 seconds: The average attention span of a goldfish.
Because of this embarrassing revelation, providing prospects and clients with ‘snackable’ content – big ideas in a format that’s accessible in a lunchbreak – is vital.
We love video . . .
- 90%+ of internet traffic is video content. But keep your videos short to keep prospects engaged.
- 2.7 minutes: The average length watched of a single internet video.
What are the options?
- VideoScribes: bring your messages to life using an illustrated narrative that is drawn 'live' as a whiteboard animation. They're eye-catching and simple to create.
- Vine: is the latest darling of social media, allowing users to create short six-second, looped videos. Perfect, then, for creating videos cheaply that can impart a marketing message in a moment. Five tweets per second contain a Vine link.
Psst . . .
- Don't forget Instagram's video feature – it acts on the same principle as Vine's but its unlooped videos can last up to 15 seconds instead of six.
Information can be beautiful
Have a bevy of dry stats, facts and figures that you need to impart without sending your target audience to sleep? Then deploy:
Infographics: to make your info leap off the screen by presenting key figures in a dynamic visual format where prospects can see your all-important stats at a glance.
- 12% increase in traffic is experienced by those who deploy infographics.
Presentation needn't be a pain!
For more in-depth marketing material, guides or white papers, banish static PDFs and replace them with a visually-rich medium instead, such as:
Uberflip: which allows you to create 'live' digital editions of your PDFs that viewers can browse online and interact with via embedded content such as links, videos and more.
Remember:
- We humans are visual – our brains process visuals 60,000 times faster than text.
- We now have an attention span less than that of a goldfish.
- Engage with customers using punchy visuals; from bite-sized Vines and content-rich infographics, appeal to their eyeballs as well as their brains.
To discover where visually-rich content should be deployed in your marketing strategy, download Oracle Marketing Cloud's free eGuide: Blueprint of a Modern Marketing campaign.
This content marketing infographic shared by Eloqua.
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Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
