Curated from quicksprout.com.
Content marketing is our cheapest channel marketing. That’s not too bad considering that those leads generate well into the millions of dollars in revenue for us each year.
So, what should you do if you don’t have that much time to spend on content marketing? You should focus on these 3 tactics that provide the biggest bang for your buck:
Step #1: Create great content on a consistent basis.
Step #2: Collect emails.
Step #3: Convert readers into fans.
Read more at quicksprout.com.