Lessons Learnt from Coca Cola’s New Content Marketing Strategy

Curated from jeffbullas.com.

Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“.

Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors.

Its mission is not about selling products but to create significant positive change in the world that makes the world a better place.

Coca Cola’s mission statement

  • To refresh the world
  • To inspire moments of optimism and happiness
  • To create value and make a difference

Lesson 1: Create Liquid Content

Lesson 2: Ensure your Content is Linked

Lesson 3: Create Conversations

Lesson 4. Move onto Dynamic Story Telling

Lesson 5: Be Brave and Creative with Your Content Creation

Read more about Coca Cola’s new content marketing strategy at jeffbullas.com.

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Written by Jacqueline

Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.