Curated from jeffbullas.com.
Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“.
Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors.
Its mission is not about selling products but to create significant positive change in the world that makes the world a better place.
Coca Cola’s mission statement
- To refresh the world
- To inspire moments of optimism and happiness
- To create value and make a difference
Lesson 1: Create Liquid Content
Lesson 2: Ensure your Content is Linked
Lesson 3: Create Conversations
Lesson 4. Move onto Dynamic Story Telling
Lesson 5: Be Brave and Creative with Your Content Creation
Read more about Coca Cola’s new content marketing strategy at jeffbullas.com.