Why Should I Use Case Studies in My B2B Content Marketing Campaigns?

Curated from anderspink.com.

Case studies are on the primary navigation of website for the simple reason they are a critical part of any B2B content marketing strategy. Case studies provide a number of benefits including:


The first thing a case study does is to establish your credibility. It provides evidence of how your product or service has been selected and used by real clients. The fact client companies not only use you but are happy to be quoted as a case study reinforces this credibility. At Kineo our case studies include Nikon, Warner Bros and McDonald’s. These immediately help establish our credibility with potential new clients. This is further reinforced if you can include client quotes.

Read more at anderspink.com.



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Written by Jacqueline

Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.