As an old saying goes, a picture is worth a thousand words. It is truer today than ever. Statistics from Zabisco show that 40% of people respond better to visual content than plain text. According to Zabisco, 40% of people respond better to visual content than plain text Click To Tweet
In fact, we are visual creatures at our nature and always crave for interesting, cool images and pictures which are processed 60,000X faster in our brain than text and words alone. Cool images and pictures are processed 60,000X faster in our brain than text and words alone Click To Tweet
Adding to this is the success of visual social platforms such as Pinterest, Instagram, Facebook or Youtube. For this reason, building your brand image nowadays is not only about creating engaging and informative content that your target audiences like to read but it’s also about displaying smooth and creative images that their eyes love.
Following are 5 creative ideas to help you boost your online presence with more visual content.
1. Well-Crafted Infographics
Infographics have become the most greatest weapon business can use to improve its search ranking, traffic as well as build trust among its followers. Interestingly, infographics of high quality will be read 30 times more often than text articles. Infographics of high quality will be read 30 times more often than text articles Click To Tweet
That said, publishers that use Infographics can grow their traffic by 12% more than those who don’t. Publishers that use Infographics can grow their traffic by 12% more than those who don’t Click To Tweet
One example of successfully using Infographics in link building is KISSmetrics who has generated around 41,142 backlinks from 3741 unique domains with 47 infographics published. KISSmetrics has generated around 41,142 backlinks from 3741 unique domains with 47 infographics published Click To Tweet
2. Blog Posts with Visual Content
Making your blog posts more visual with at least one or two high quality, professional images will help improve your reader experience and increase your on-page SEO as well.
3. Creative Image Pinning
Image Credit: StartBloggingOnline.com
Visual social platform like Pinterest has taken our world by storm and offered us many creative ideas to share our thoughts, insights and knowledge among the community in a more visual manner. In fact, Pinterest can generate more referral traffic for businesses than Google+, YouTube and Linkedin combined.
A how-to guide or product manual, a tip and trick in using your products and/or services can all be graphically presented and pinned on Pinterest.
4. Visual Presentations
Slideshows and PowerPoint presentations can also help deliver your information in a more captivating way than using plain texts alone. They are one of the most effective content platforms to share and communicate with a wide range of your followers. Together with Slideshare development, it’s never been easier than now to embed visual presentations in your website, blog and other social media channels.
Instructions, how-to videos and tutorials are a quick and easy-to-understand method to show your expertise and insights to your customers and followers. They help you easily reach your targeted audience, capture their attention and engage them into what you have to say about your expertise and brand message.
Statistics have shown that 85% of viewers are more likely to purchase a product after watching the product video. Statistics have shown that 85% of viewers are more likely to purchase a product after watching the product video Click To Tweet
Hope with these 5 creative ideas, you can make your online presence more visual and thus improve your ranking, traffic and authority in your industry.
We have crafted such a fun visual illustration for these 5 ideas to make it easier for you to share with your followers and customers.